Every marketplace's rules, in one table.
Size, zoom, file and background requirements side by side, each summarised from the marketplace's own page and checked 24 September 2026. Open a marketplace to see what it means for your photos.
| Marketplace | Where | At a glance | Source |
|---|---|---|---|
| Amazon | Worldwide | 500 to 10,000 pixels on the longest side; more than 1,000 pixels per side enables zoom. | Official page |
| eBay | Worldwide | At least 500 × 500 pixels, about 1,600 × 1,600 recommended, up to 12 MB and 24 pictures. | Official page |
| Shopify | Worldwide | 2,048 × 2,048 pixels usually displays best for square images; up to 5,000 × 5,000 pixels or 25 megapixels, under 20 MB. | Official page |
| Google Shopping | Worldwide | At least 500 × 500 pixels, 1,500 × 1,500 or above recommended, up to 16 MB and 64 megapixels; the product fills 75–90% of the image. | Official page |
| Zalando | Europe | Aspect ratio 1:1.44, best practice 1,801 × 2,600 pixels, minimum 762 × 1,100; JPG only, up to 20 MB, sRGB. | Official page |
| bol | Netherlands · Belgium | At least 500 × 500 and at most 6,000 × 6,000 pixels, 30 KB to 10 MB; zoom works from 1,200 × 1,200 pixels. | Official page |
| Trendyol | Türkiye | 1,200 × 1,800 pixels at 96 dpi, up to 8 images per barcode, served over HTTPS. | Official page |
| Walmart | United States | Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP. | Official page |
| Etsy | Worldwide | At least 2,000 pixels wide and high recommended; the first photo at least 635 pixels, square or landscape. | Official page |
| TikTok Shop | United States | Every image at least 600 × 600 pixels, up to 9 square images, the main image a front view on pure white. | Official page |
| Kaufland | Germany · Austria · Poland · Czechia · Slovakia | At least 1,024 pixels in height or width, 2,048 for zoom, up to 10 MB; the first photo a clear silhouette on white. | Official page |
| OTTO | Germany | JPG or PNG, at least 480 × 960 pixels, at most 4,500 pixels per side, RGB; the main image cut out or on a light, neutral background. | Official page |
| Galaxus | Switzerland · Germany · Austria | The first image in good resolution, showing the product cut out, from the front. | Official page |
| Mercado Livre | Brazil | At least 500 pixels on the longest side, 1,200 × 1,200 recommended for zoom, square; white backgrounds only required in some categories. | Official page |
| ABOUT YOU | Europe | Upright 3:4 images, at least 1,125 × 1,500 pixels, 1,500 × 2,000 recommended; a front bust view on white or transparent and a model view are required. | Official page |
| Faire | Worldwide | Square product photos of at least 500 × 500 pixels; for apparel, 3:4 portrait at 1,800 × 2,400 pixels is optimal; PNG or JPEG. | Official page |
| Shopee | Brazil | Up to nine images per listing, each file up to 2 MB; the product clearly visible, preferably on a white or neutral background. | Official page |
| Wayfair | United States | At least 1,000 × 1,000 pixels, 2,000 × 2,000 recommended, with a mix of silhouette and environmental shots. | Official page |
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