Herofab, for the press.
Herofab is an AI product photography studio for online sellers and brands: it turns phone photos into on-model, ghost-mannequin and studio-scene product images, with tools for colour changes, background removal and reframing; it also offers nine free browser tools for checking, resizing, compressing, converting images, upscaling to 4K and making seamless textures. It costs up to 90% less than a photo shoot.
Facts and figures
The same figures as on the Facts page, from the same data.
- What it is
- Herofab is an AI product photography studio for online sellers and brands: it turns phone photos into on-model, ghost-mannequin and studio-scene product images, with tools for colour changes, background removal and reframing; it also offers nine free browser tools for checking, resizing, compressing, converting images, upscaling to 4K and making seamless textures.
- Status
- Available since 3 October 2026 · 20 credits at sign-up, no card required. Images made with free credits carry a watermark.
- AI marking
- Embeds the IPTC marker for AI-generated media in every file
- Credits back on failure
- Credits are held when a job starts and charged only on delivery; a failed job returns them.
- Website languages
- 19
Tools and credit costs
| Tool | Cost per image |
|---|---|
| Virtual try-on | 5 credits · 4K +1 · $0.20–$0.60 |
| Ghost mannequin | 4 credits · 4K +1 · $0.16–$0.48 |
| Create model | 4 credits · 4K +1 · $0.16–$0.48 |
| Change pose | 4 credits · 4K +1 · $0.16–$0.48 |
| Product studio | 4 credits · 4K +1 · $0.16–$0.48 |
| Colour variants | 4 credits · 4K +1 · $0.16–$0.48 |
| Remove background | 2 credits · $0.08–$0.24 |
| Upscale | 2 credits · 4× +1 · $0.08–$0.24 |
| Extend frame | 4 credits · 4K +1 · $0.16–$0.48 |
| Detail shot | 4 credits · 4K +1 · $0.16–$0.48 |
| Fabric studio | 5 credits · 4K +1 · $0.20–$0.60 |
| Canvas | 5 credits · 4K +1 · $0.20–$0.60 |
| Ad creative | 5 credits · $0.20–$0.60 |
| Packshot studio | 4 credits · 4K +1 · $0.16–$0.48 |
| Jewelry studio | 5 credits · 4K +1 · $0.20–$0.60 |
| Eyewear studio | 5 credits · 4K +1 · $0.20–$0.60 |
Plans
| Plan | Price | Credits | Free fixes | People |
|---|---|---|---|---|
| Starter | $19 / month | 250 | 5 | 1 |
| Seller | $39 / month | 700 | 15 | 1 |
| Brand | $79 / month | 1,600 | 50 | 3 |
| Studio | $199 / month | 5,000 | 200 | 5 |
100 credits $12 · 300 credits $30 · 1,000 credits $90. Packs never expire and are used after plan credits. Prices are in US dollars. At checkout you pay the same value in your local currency where available (such as EUR or GBP), and applicable taxes are added there. Plans, costs per tool and per image →
Logo
The Herofab wordmark and monogram, as used on this site.
- Wordmark
- Monogram
SVG · PNG · 512 × 512
Product images
Results made with Herofab; the product photo each was made from is in the corner. Each opens as a full-size JPG.
Contact
Write to support@herofab.app. Every address is on the Contact page.
Your next collection, shot this week.
20 credits at sign-up, no card required. Images made with free credits carry a watermark.