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Fashion models, made for your brand.

Create model generates a synthetic studio model from a description of the model your brand needs; the model is saved to your library and dressed in every product of a collection.

4credits per image · 4K +1
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How it works

  1. 1

    Describe the model

    Gender, age range, ethnicity, body type and hair.

  2. 2

    Save it to your library

    Keep the models that fit your brand; they appear in every try-on.

  3. 3

    Dress it in your products

    Use the same model across a collection, so the product pages read as one shoot.

Options

What you can set.

Every option below is part of the Herofab studio.

Gender
Female, male or unspecified
Age range
18–25, 26–35, 36–50, 51+
Ethnicity
European, Middle Eastern, East Asian, South Asian, African, Latin, or unspecified
Body type
Slim, average, curvy or plus
Hair
Short, medium, long or tied back
Formats
1:1, 3:4, 4:5, 2:3, 9:16, 4:3 or 16:9 · 2K or 4K

What Create model generates and what stays out of it

Create model starts from a description, not from a photo. Five settings define the person: gender, age range, ethnicity, body type and hair. From these Herofab generates a photorealistic studio model standing upright and facing the camera with a neutral expression, the whole body in frame from head to feet with a small margin above and below.

The brief keeps the image deliberately plain. The model wears a light-grey fitted crew-neck top and light-grey fitted leggings with no logo, label or print, and stands against a seamless white studio background under even light. One person, one photograph, no border, no watermark and no text. The tool has no pose, scene or styling option of its own; those choices belong to the moment the model is dressed in a product.

When to create a model and when another tool fits

Create model fits a brand that wants one recognisable person across a collection. A saved model appears in the library and can be selected in any Virtual try-on, so tops, dresses and accessories photographed weeks apart read as one shoot. It is also the route when the ready-made models do not match the customer a brand sells to: the age range, the body type and the hair are set by the seller instead of being picked from what exists.

Creating a model is not a required first step. Virtual try-on offers ready-made models and also accepts a photo of a model the seller has permission to use, so a product can be shown worn without visiting this tool. Create model takes no product photo and delivers no garment image. For a walking or seated view, the pose is chosen in Virtual try-on, or Change pose is applied to a finished on-model image. For a garment shown with no person at all, Ghost mannequin is the fitting tool.

What to check before a model goes into the library

A saved model will stand beside many products, so the first image deserves a slow look. Check that the whole figure is in frame from head to feet, that the face, hands and feet look natural, and that the build and the hair match what was set. The grey top and leggings should be free of marks, and the white background should be even from edge to edge with no border. If something is off, generate again before saving.

Then judge the model against the catalogue and not on its own. The same person should suit the lightest summer piece and the heaviest coat in the range, and the neutral expression should sit comfortably beside the images the brand already publishes. Models made with this tool are synthetic, not photographed people, and every image Herofab delivers carries a machine-readable AI marker in the file; sellers who publish on-model images should know the labelling rules of the channels they use.

Questions

Create model, answered.

Is Herofab good for creating reusable fashion models?

Yes, for creating synthetic studio models to use in product images. Describe the model, save it to your library and select it in virtual try-on. The result is synthetic, not a photograph of a real person.

Is the model a real person?

No. Models made with this tool are synthetic — generated, not photographed.

Can I use the same model again?

Yes. Save it to your model library and select it in any virtual try-on.

Do images of a created model need a label?

For Amazon, images that show a photorealistic AI-generated person need the contains-synthetic-performer keyword. Herofab writes it into the file for every model it generated, together with the IPTC AI marker.

How do I get a fashion model for my product photos without booking one?

Describe the model in Create model: gender, age range, ethnicity, body type and hair. Herofab generates a synthetic studio model, which is saved to your library and selected in Virtual try-on, so the same model wears every product of a collection and the product pages read as one shoot. The model is synthetic, not a photograph of a real person.

What does a newly created model wear?

A plain light-grey fitted crew-neck top and light-grey fitted leggings, with no logo, label or print. The model stands upright against a white studio background with a neutral expression. The product is added later, when the saved model is selected in Virtual try-on.

Can a created model be shown outdoors or in another pose?

The model image itself is delivered standing on a white studio background. Pose and background are chosen later in Virtual try-on, where the saved model is dressed in a product and can be shown walking, sitting or leaning, in a studio, outdoors, in a lifestyle setting or at one of the locations.

How much does it cost?

4 credits per image, plus one credit for 4K. In US dollars that is $0.16 to $0.48 per image before tax, from the largest plan to the smallest credit pack. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 5 images with this tool.

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20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.