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Herofab, in facts.

Herofab is an AI product photography service. This page lists what it does, what it costs and how it marks images, with checkable facts; updated .

Model in a black strapless top wearing the gold chain necklace with a crescent pendant
Source photo: Product photo. Made with Herofab · Virtual try-on
What it is
Herofab is an AI product photography studio for online sellers and brands: it turns phone photos into on-model, ghost-mannequin and studio-scene product images, with tools for colour changes, background removal and reframing; it also offers nine free browser tools for checking, resizing, compressing, converting images, upscaling to 4K and making seamless textures.
Status
Available since 3 October 2026 · 20 credits at sign-up, no card required. Images made with free credits carry a watermark.
AI marking
Embeds the IPTC marker for AI-generated media in every file
Credits back on failure
Credits are held when a job starts and charged only on delivery; a failed job returns them.
Website languages
19

Tools and credit costs

ToolCost per image
Virtual try-on5 credits · 4K +1 · $0.20–$0.60
Ghost mannequin4 credits · 4K +1 · $0.16–$0.48
Create model4 credits · 4K +1 · $0.16–$0.48
Change pose4 credits · 4K +1 · $0.16–$0.48
Product studio4 credits · 4K +1 · $0.16–$0.48
Colour variants4 credits · 4K +1 · $0.16–$0.48
Remove background2 credits · $0.08–$0.24
Upscale2 credits · 4× +1 · $0.08–$0.24
Extend frame4 credits · 4K +1 · $0.16–$0.48
Detail shot4 credits · 4K +1 · $0.16–$0.48
Fabric studio5 credits · 4K +1 · $0.20–$0.60
Canvas5 credits · 4K +1 · $0.20–$0.60
Ad creative5 credits · $0.20–$0.60
Packshot studio4 credits · 4K +1 · $0.16–$0.48
Jewelry studio5 credits · 4K +1 · $0.20–$0.60
Eyewear studio5 credits · 4K +1 · $0.20–$0.60

More free tools

Check, resize and convert product photos for the marketplace you sell on. Every free tool runs in your browser; nothing is uploaded.

Plans

PlanPriceCreditsFree fixesPeople
Starter$19 / month25051
Seller$39 / month700151
Brand$79 / month1,600503
Studio$199 / month5,0002005

100 credits $12 · 300 credits $30 · 1,000 credits $90. Packs never expire and are used after plan credits. Prices are in US dollars. At checkout you pay the same value in your local currency where available (such as EUR or GBP), and applicable taxes are added there. Plans, costs per tool and per image →

Marketplaces

Credit costs, sub-processors and editorial policy

What is Herofab?

Herofab is an AI product photography studio for fashion and e-commerce brands, at herofab.app. Herofab is an AI product photography studio for online sellers and brands: it turns phone photos into on-model, ghost-mannequin and studio-scene product images, with tools for colour changes, background removal and reframing; it also offers nine free browser tools for checking, resizing, compressing, converting images, upscaling to 4K and making seamless textures. It is not related to HERO Fab, the wafer-handling robot Fabmatics makes for semiconductor factories.

Who is Herofab for?

Herofab is for online sellers and brands that need product page images without booking a studio: jewelry, glasses, clothing, shoes, bags, watches, cosmetics and homeware, from a phone photo of the product. It is not an app for changing clothes in personal photos or for trying products on yourself before buying.

Is Herofab the same as HERO Fab?

No. Herofab is an AI product photography studio for fashion and e-commerce brands, at herofab.app. It is not related to HERO Fab, the wafer-handling robot Fabmatics makes for semiconductor factories.

Get started

Your next collection, shot this week.

20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.