Facebook & Instagram Shop product image requirements
At least 500 × 500 pixels, 1,024 × 1,024 recommended for Shops; JPEG or PNG up to 8 MB; no text overlays, promo codes or watermarks.
All Facebook & Instagram Shop image requirements
Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager. Checked 11 October 2026.
- Size
- At least 500 × 500 pixels; in Shops on Facebook and Instagram images are displayed square (1:1), and 1,024 × 1,024 pixels is recommended
- Formats
- JPEG or PNG; Meta suggests JPEG over PNG where possible
- File size
- 8 MB maximum
- Number
- At least one image per product, and 4 or more are recommended; Meta's catalogue help page allows up to 20 additional image links, its developer reference up to 50
- Main image
- Clear, and showing the entire product
- Background
- Meta recommends product images with a white backdrop; lifestyle images, such as people using or wearing the product, may be included
- Not allowed
- Text that overlays the product, calls to action, promo codes, watermarks or time-sensitive information such as temporary price drops; offensive content such as nudity, explicit language or violence
- Consistency
- All images in the same aspect ratio, 1:1 or 4:5, to prevent automatic adjustments
Main image
- Background colour
- White background (recommended)
- Cut-off edges
- The whole product in frame, nothing cut off (recommended)
Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager · checked 11 October 2026
What Facebook & Instagram Shop asks for, covered.
Square 2K output is 2,048 × 2,048 pixels, above the 1,024 × 1,024 Meta recommends for Shops, and 1:1 and 4:5 are both among Herofab's aspect ratios. Background removal delivers the product on white, virtual try-on adds the worn images Meta suggests, and images made on a plan or with a credit pack carry no watermark or added text.
Square, above 1,024
Square 2K output is 2,048 × 2,048 pixels, above the size Meta recommends for Shops.
White backdrop
Background removal delivers the product on white, the backdrop Meta recommends.
Nothing added on top
Images made on a plan or with a credit pack carry no watermark or added text.
Facebook & Instagram Shop, answered.
What size should Facebook & Instagram Shop product images be?
At least 500 × 500 pixels, 1,024 × 1,024 recommended for Shops; JPEG or PNG up to 8 MB; no text overlays, promo codes or watermarks.
Which file formats does Facebook & Instagram Shop accept for product images?
JPEG or PNG; Meta suggests JPEG over PNG where possible. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026.
How large can a product image file be on Facebook & Instagram Shop?
8 MB maximum. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026.
How many images per product on Facebook & Instagram Shop?
At least one image per product, and 4 or more are recommended; Meta's catalogue help page allows up to 20 additional image links, its developer reference up to 50. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026.
What should the main image look like on Facebook & Instagram Shop?
Clear, and showing the entire product. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026.
What background should product images have on Facebook & Instagram Shop?
Meta recommends product images with a white backdrop; lifestyle images, such as people using or wearing the product, may be included. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026.
What is not allowed in product images on Facebook & Instagram Shop?
Text that overlays the product, calls to action, promo codes, watermarks or time-sensitive information such as temporary price drops; offensive content such as nudity, explicit language or violence. Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, checked 11 October 2026.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, read on 11 October 2026. Marketplaces update their rules; the official page is the final reference.
Your next collection, shot this week.
20 credits at sign-up, no card required. Images made with free credits carry a watermark.