Check your photo against Facebook & Instagram Shop's rules.
Facebook & Instagram Shop sets rules for the main image that can be measured from the photo: background colour and cut-off edges. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.
Choose a marketplace and a photo.
Rules come from each marketplace's own help pages, summarised in the guides (checked 11 October 2026). Size, file size and format are checked as well.
What Facebook & Instagram Shop asks for.
Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager · checked 11 October 2026
- Main image
- White background (recommended)
- Main image
- The whole product in frame, nothing cut off (recommended)
- Size
- At least 500 × 500 pixels; in Shops on Facebook and Instagram images are displayed square (1:1), and 1,024 × 1,024 pixels is recommended
- Formats
- JPEG or PNG; Meta suggests JPEG over PNG where possible
- File size
- 8 MB maximum
- Number
- At least one image per product, and 4 or more are recommended; Meta's catalogue help page allows up to 20 additional image links, its developer reference up to 50
- Main image
- Clear, and showing the entire product
- Background
- Meta recommends product images with a white backdrop; lifestyle images, such as people using or wearing the product, may be included
- Not allowed
- Text that overlays the product, calls to action, promo codes, watermarks or time-sensitive information such as temporary price drops; offensive content such as nudity, explicit language or violence
- Consistency
- All images in the same aspect ratio, 1:1 or 4:5, to prevent automatic adjustments
How each rule is measured.
- Background colour
- The background colour is the median of a thin band along all four edges. A pure-white rule passes only when that band is RGB 255, 255, 255; near-white values such as 253 are reported with their exact colour.
- Cut-off edges
- A product whose outline reaches the edge of the frame is reported as cut off, together with the edges it touches.
- Scene photos
- Room and lifestyle photos have no plain background to measure against, so fill, edges and shadow are marked as not measured rather than guessed.
Checkers by marketplace.
Facebook & Instagram Shop main images, answered.
What background does Facebook & Instagram Shop require for the main image?
White background (recommended). The checker reads the background from the edges of the photo and reports its exact RGB value.
Can the product touch the edge of the frame on Facebook & Instagram Shop?
The whole product in frame, nothing cut off (recommended). A photo in which the product reaches the edge is reported as cut off.
Where do these figures come from?
From Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, read on 11 October 2026. Marketplaces update their rules; the official page is the final reference.
Is my image uploaded?
No. The file is read and processed inside your browser; nothing is sent to a server.
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