Check your photo against Wolf & Badger's rules.
Wolf & Badger sets rules for the main image that can be measured from the photo: background colour and square format. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.
Choose a marketplace and a photo.
Rules come from each marketplace's own help pages, summarised in the guides (checked 12 October 2026). Size, file size and format are checked as well.
What Wolf & Badger asks for.
Source: Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product? · checked 12 October 2026
- Main image
- Pure white background (RGB 255, 255, 255)
- Main image
- Square image, width equal to height
- Main image
- Compulsory: at least one front-facing cut-out or pack shot on a completely white background, placed first; a first photo with models, mannequins or staging is rejected
- Background
- Pure white for the first image and all pack shots; a first photo whose white is off-colour or has too many shadows may be rejected
- Size
- 1,500 × 1,500 pixels; the image must be centred and square, and a cropping tool is provided when uploading
- Formats
- JPEG
- File size
- Less than 1 MB
- Resolution
- 72 dpi
- Additional images
- Alternative angles, model shots and lifestyle images are highly recommended; the second image must differ from the first, and without a lifestyle shot the product may be left out of certain site sections and customer emails
- Packaged products
- For beauty and homeware, the first or second image must show the product out of its packaging; gift sets need each constituent product shot individually in later images
- Image order
- Label the cut-out product shot 1, then order the remaining images accordingly (2, 3, 4...)
- Not allowed
- Logos or text on any image; awards or reasons to buy on secondary images
- AI images
- Permitted for backgrounds, settings, lighting and lifestyle context, but not to generate, alter or improve the product itself; every listing must include at least one true, unedited photograph of the actual product as the hero image, and obviously AI-generated people are not acceptable
How each rule is measured.
- Background colour
- The background colour is the median of a thin band along all four edges. A pure-white rule passes only when that band is RGB 255, 255, 255; near-white values such as 253 are reported with their exact colour.
- Square format
- Width and height must match to within 2%.
- Scene photos
- Room and lifestyle photos have no plain background to measure against, so fill, edges and shadow are marked as not measured rather than guessed.
Checkers by marketplace.
Wolf & Badger main images, answered.
What background does Wolf & Badger require for the main image?
Pure white background (RGB 255, 255, 255). The checker reads the background from the edges of the photo and reports its exact RGB value.
Does Wolf & Badger require square images?
Square image, width equal to height. The checker compares the width and height in pixels.
Where do these figures come from?
From Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?, read on 12 October 2026. Marketplaces update their rules; the official page is the final reference.
Is my image uploaded?
No. The file is read and processed inside your browser; nothing is sent to a server.
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