Wolf & Badger product image requirements
Wolf & Badger product images: JPEG, 1,500 × 1,500 pixels, under 1 MB, 72 dpi, first image a front-facing cut-out on pure white, no logos or text.
All Wolf & Badger image requirements
Source: Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?. Checked 12 October 2026. Read again · 12 October 2026
- Main image
- Compulsory: at least one front-facing cut-out or pack shot on a completely white background, placed first; a first photo with models, mannequins or staging is rejected
- Background
- Pure white for the first image and all pack shots; a first photo whose white is off-colour or has too many shadows may be rejected
- Size
- 1,500 × 1,500 pixels; the image must be centred and square, and a cropping tool is provided when uploading
- Formats
- JPEG
- File size
- Less than 1 MB
- Resolution
- 72 dpi
- Additional images
- Alternative angles, model shots and lifestyle images are highly recommended; the second image must differ from the first, and without a lifestyle shot the product may be left out of certain site sections and customer emails
- Packaged products
- For beauty and homeware, the first or second image must show the product out of its packaging; gift sets need each constituent product shot individually in later images
- Image order
- Label the cut-out product shot 1, then order the remaining images accordingly (2, 3, 4...)
- Not allowed
- Logos or text on any image; awards or reasons to buy on secondary images
- AI images
- Permitted for backgrounds, settings, lighting and lifestyle context, but not to generate, alter or improve the product itself; every listing must include at least one true, unedited photograph of the actual product as the hero image, and obviously AI-generated people are not acceptable
What Wolf & Badger asks for, covered.
Wolf & Badger requires at least one true, unedited photograph of the actual product as the hero image, so the first image cannot be an AI image. It permits AI for backgrounds, settings, lighting and lifestyle context, but not to generate, alter or improve the product itself, and does not accept obviously AI-generated people. Herofab generates the whole image and is briefed to keep the product, which is not the same as leaving it untouched, so Herofab does not recommend its images for Wolf & Badger listings unless Wolf & Badger confirms them. Herofab's free image size checker tests a real photo against the 1,500-pixel size, the JPEG format and the 1 MB limit in the browser.
A real photo comes first
The hero image is a true, unedited photograph of the actual product on pure white.
AI for the scene only
Wolf & Badger permits AI for backgrounds, settings and lighting, not to generate or alter the product.
Check the file first
The free image size checker tests a photo against the 1,500-pixel size and the 1 MB limit; the photo is not uploaded.
Wolf & Badger, answered.
What size should Wolf & Badger product images be?
Wolf & Badger product images: JPEG, 1,500 × 1,500 pixels, under 1 MB, 72 dpi, first image a front-facing cut-out on pure white, no logos or text.
What should the main image look like on Wolf & Badger?
Compulsory: at least one front-facing cut-out or pack shot on a completely white background, placed first; a first photo with models, mannequins or staging is rejected. Source: Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?, checked 12 October 2026.
What background should product images have on Wolf & Badger?
Pure white for the first image and all pack shots; a first photo whose white is off-colour or has too many shadows may be rejected. Source: Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?, checked 12 October 2026.
Which file formats does Wolf & Badger accept for product images?
JPEG. Source: Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?, checked 12 October 2026.
How large can a product image file be on Wolf & Badger?
Less than 1 MB. Source: Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?, checked 12 October 2026.
What is not allowed in product images on Wolf & Badger?
Logos or text on any image; awards or reasons to buy on secondary images. Source: Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?, checked 12 October 2026.
What does Wolf & Badger say about AI-generated product images?
Permitted for backgrounds, settings, lighting and lifestyle context, but not to generate, alter or improve the product itself; every listing must include at least one true, unedited photograph of the actual product as the hero image, and obviously AI-generated people are not acceptable. Source: Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?, checked 12 October 2026.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?, read on 12 October 2026. Marketplaces update their rules; the official page is the final reference.
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