Walmart product image requirements
Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP.
At a glance
- Size
- 2,200 × 2,200 pixels, square (1:1)
- Zoom
- At least 1,500 × 1,500 pixels
- File
- JPEG, JPG, PNG or BMP (no GIF), 5 MB or less
- Main image
- The item on a seamless white background (RGB 255/255/255), in focus and professionally lit
All Walmart image requirements
Source: Walmart Marketplace Learn — Image guidelines & requirements. Checked 10 October 2026. Read again · 10 October 2026
- Size
- 2,200 × 2,200 pixels, square (1:1)
- Zoom
- At least 1,500 × 1,500 pixels
- File
- JPEG, JPG, PNG or BMP (no GIF), 5 MB or less
- Main image
- The item on a seamless white background (RGB 255/255/255), in focus and professionally lit
- Not allowed
- Watermarks, your name or your logo on the main image
- AI images
- Images generated by artificial intelligence must be truthful, accurate and not misleading
- Number
- A minimum of four images for each listing is recommended
- Placeholders
- Only the designated placeholder image may be used; the item is not published until an actual product image replaces it
- Framing
- The item cropped as close as possible to the image frame, without excessive background space; smaller images are not to be resized to fill space
- Text and logos
- Images should not include claims or promotional language, retailer or eCommerce platform logos or names, or languages other than English
- Colour
- RGB colour format, 8 bits per pixel
- Swatch images
- 100 × 100 pixels
- Image URL
- Image URLs must end in an image file type such as .jpg or .png; the URL port must be 8080, 80, 443 or 8443
- Accessories
- The main image cannot show accessories that are not included with the item; Walmart says to avoid positioning too many props in the image
- Also not allowed
- Images indicating that a product is out of stock or sold out
Main image
- Background colour
- Pure white background (RGB 255, 255, 255)
- Square format
- Square image, width equal to height
Source: Walmart Marketplace Learn — Image guidelines & requirements · checked 10 October 2026
What Walmart asks for, covered.
Seamless-white main images and on-model extras for Walmart listings, delivered square at 2K or 4K — above Walmart's 1,500-pixel zoom minimum.
Seamless white main image
Background removal on white — the background Walmart specifies.
Square and zoomable
Square 2K and 4K output is above Walmart's 1,500-pixel zoom minimum.
No logo or watermark
Images made on a plan or with a credit pack carry no watermark.
Walmart, answered.
What size should Walmart product images be?
Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP.
What image size enables zoom on Walmart?
At least 1,500 × 1,500 pixels. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026.
What should the main image look like on Walmart?
The item on a seamless white background (RGB 255/255/255), in focus and professionally lit. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026.
What is not allowed in product images on Walmart?
Watermarks, your name or your logo on the main image. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026.
What does Walmart say about AI-generated product images?
Images generated by artificial intelligence must be truthful, accurate and not misleading. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026.
How many images per product on Walmart?
A minimum of four images for each listing is recommended. Source: Walmart Marketplace Learn — Image guidelines & requirements, checked 10 October 2026.
What size does Herofab download for Walmart?
2,200 × 2,200 px, the size Walmart recommends. After delivery, choose Walmart under “For a marketplace”: the file is made from your delivered image, without cropping and at no extra credit.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From Walmart Marketplace Learn — Image guidelines & requirements, read on 10 October 2026. Marketplaces update their rules; the official page is the final reference.
Your next collection, shot this week.
20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.