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Check your photo against Walmart's rules.

Walmart sets rules for the main image that can be measured from the photo: background colour and square format. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.

Free tool · no sign-up

Choose a marketplace and a photo.

Rules come from each marketplace's own help pages, summarised in the guides (checked 24 September 2026). Size, file size and format are checked as well.

Official rules

What Walmart asks for.

Source: Walmart Marketplace Learn — Image guidelines & requirements · checked 24 September 2026

Main image
Pure white background (RGB 255, 255, 255)
Main image
Square image, width equal to height
Size
2,200 × 2,200 pixels, square (1:1)
Zoom
At least 1,500 × 1,500 pixels
File
JPEG, JPG, PNG or BMP (no GIF), 5 MB or less
Main image
The item on a seamless white background (RGB 255/255/255), in focus and professionally lit
Not allowed
Watermarks, your name or your logo on the main image
Method

How each rule is measured.

Background colour
The background colour is the median of a thin band along all four edges. A pure-white rule passes only when that band is RGB 255, 255, 255; near-white values such as 253 are reported with their exact colour.
Square format
Width and height must match to within 2%.
Scene photos
Room and lifestyle photos have no plain background to measure against, so fill, edges and shadow are marked as not measured rather than guessed.
Questions

Walmart main images, answered.

What background does Walmart require for the main image?

Pure white background (RGB 255, 255, 255). The checker reads the background from the edges of the photo and reports its exact RGB value.

Does Walmart require square images?

Square image, width equal to height. The checker compares the width and height in pixels.

What size should Walmart product images be?

Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP.

Where do these figures come from?

From Walmart Marketplace Learn — Image guidelines & requirements, read on 24 September 2026. Marketplaces update their rules; the official page is the final reference.

Is my image uploaded?

No. The file is read and processed inside your browser; nothing is sent to a server.

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