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Check your photo against Etsy's rules.

Etsy sets rules for the main image that can be measured from the photo: thumbnail crops. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.

The brown leather tote alone on a white studio background, front view · Etsy main image checker
Source photo: On a door. Made with Herofab · Packshot studio
Free tool · first use without sign-up

Choose a marketplace and a photo.

Rules come from each marketplace's own help pages, summarised in the guides (checked 10 October 2026). Size, file size and format are checked as well.

Official rules

What Etsy asks for.

Source: Etsy Help — Requirements and best practices for images · checked 10 October 2026 · Read again · 13 October 2026

Main image
Room to crop to square, portrait and landscape without losing the product
Recommended
A width and height of at least 2,000 pixels
First photo
At least 635 pixels wide and high, or it may show up lower in search; square or landscape
File size
Files over 1 MB may not finish uploading on a slow connection
Thumbnails
Leave enough border to crop to square, portrait and landscape without losing the product
Formats
JPG, GIF, PNG, SVG or HEIC; these are the only image file types supported
Transparency
Animated GIF and transparent PNG files are not supported; transparent parts of an image appear black
Colour
Images are converted to the sRGB colour profile; convert to sRGB before uploading if the colours appear wrong
Consistency
The first listing photo dictates the shape of the photos that follow
Orientation
Among its thumbnail recommendations, the same page advises avoiding square crops and uploading landscape images
Where
Worldwide
Etsy image resizer
2,000 × 2,000 px — the size Etsy recommends.
Herofab
2,000 × 2,000 px, the size Etsy recommends

How each rule is measured.

By marketplace

Checkers by marketplace.

Free tool · first use without sign-up

Herofab free tools continue with a free account

The first use of each tool runs without sign-up. From the second use, the tools run with a free Herofab account; files are still processed in the browser and are not uploaded. This way, every free tool remains available with no usage limit.

After sign-up, Herofab opens in the product studio, which places the product from one photo on a white studio background.

Questions

Etsy main images, answered.

Why does the first photo need room around the product on Etsy?

Room to crop to square, portrait and landscape without losing the product. The first photo is shown in square, portrait and landscape thumbnails; the checker tests all three centred crops.

Where do these figures come from?

From Etsy Help — Requirements and best practices for images, read on 10 October 2026. Marketplaces update their rules; the official page is the final reference.

Is my image uploaded?

No. The file is read and processed inside your browser; nothing is sent to a server.

Get started

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20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.