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SHOPLINE product image requirements

SHOPLINE product images: 1,600 px or wider recommended, .jpg, .png, .webp or .gif, 20 MB and 35 MP maximum, 2:3 ratio recommended.

A pair of gold drop earrings on white
Source photo: Plain product photo. Made with Herofab · Packshot studio
Recommended
1,600 pixels wide or wider, with a file size under 4 MB for optimal performance
Formats
.jpg, .png, .webp and .gif for product images; bulk imports accept JPG, JPEG, PNG, GIF and WebP
File size
20 MB maximum per image, with a maximum resolution of 35 MP
Aspect ratio
Product images can be displayed as square (1:1), vertical (2:3), horizontal (4:3) or in their original ratio; 2:3 is the recommended ratio and a consistent ratio across all product images is advised
Minimum
At the recommended 2:3 ratio the minimum size is 560 × 840 pixels and the recommended size 1,700 × 2,550 pixels
Number
Each product supports up to 500 images in bulk imports; the Variants Multiple Images feature allows up to 10 images for a single variant
Cover image
The first image uploaded becomes the cover image shown in the product list and collections; dragging another image to the first position changes it
Alt text
ALT text can be added to each product image; in bulk imports it is limited to 512 characters and longer text is truncated
Automatic resizing
Themes automatically resize images to appropriate dimensions when loading; JPG is recommended over PNG for faster loading
WebP
Modern image formats such as WebP are recommended whenever possible, and large animated GIFs should be replaced with static images or short videos
Herofab

What SHOPLINE asks for, covered.

SHOPLINE recommends product images 1,600 pixels wide or wider and a 2:3 ratio. Herofab has no 2:3 ratio; its 3:4 output, 1,728 × 2,304 pixels in 2K, is the closest upright format and is wider than 1,600 pixels, and square 2K output is 2,048 pixels wide. SHOPLINE advises files under 4 MB and JPG over PNG for loading speed; Herofab images can be downloaded as JPG.

01

Wider than 1,600 pixels

3:4 output is 1,728 pixels wide and square output 2,048 pixels wide in 2K, above the width SHOPLINE recommends.

02

Upright, not 2:3

Herofab has no 2:3 ratio; 3:4 is its closest upright format, and SHOPLINE can also display images in their original ratio.

03

JPG for lighter files

SHOPLINE recommends JPG over PNG for faster loading; Herofab images can be downloaded as JPG.

Questions

SHOPLINE, answered.

What size should SHOPLINE product images be?

SHOPLINE product images: 1,600 px or wider recommended, .jpg, .png, .webp or .gif, 20 MB and 35 MP maximum, 2:3 ratio recommended.

Which file formats does SHOPLINE accept for product images?

.jpg, .png, .webp and .gif for product images; bulk imports accept JPG, JPEG, PNG, GIF and WebP. Source: SHOPLINE Help Center — Configuring Product Information and Media; Optimizing Image Sizes for Products; Creating and Updating Products in Bulk Using Product Files; Variants Multiple Images: Adding Multiple Images for Variants; Improving Your Store's Website Loading Performance, checked 12 October 2026.

How large can a product image file be on SHOPLINE?

20 MB maximum per image, with a maximum resolution of 35 MP. Source: SHOPLINE Help Center — Configuring Product Information and Media; Optimizing Image Sizes for Products; Creating and Updating Products in Bulk Using Product Files; Variants Multiple Images: Adding Multiple Images for Variants; Improving Your Store's Website Loading Performance, checked 12 October 2026.

How many images per product on SHOPLINE?

Each product supports up to 500 images in bulk imports; the Variants Multiple Images feature allows up to 10 images for a single variant. Source: SHOPLINE Help Center — Configuring Product Information and Media; Optimizing Image Sizes for Products; Creating and Updating Products in Bulk Using Product Files; Variants Multiple Images: Adding Multiple Images for Variants; Improving Your Store's Website Loading Performance, checked 12 October 2026.

Can I check my images before uploading?

Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.

Where do these figures come from?

From SHOPLINE Help Center — Configuring Product Information and Media; Optimizing Image Sizes for Products; Creating and Updating Products in Bulk Using Product Files; Variants Multiple Images: Adding Multiple Images for Variants; Improving Your Store's Website Loading Performance, read on 12 October 2026. Marketplaces update their rules; the official page is the final reference.

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