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WebP

An image format for the web that stores photographs in smaller files than JPEG and can also carry transparency, as PNG does.

Also called WebP format · WebP image

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WebP was designed to make pages load faster. It compresses a photograph more tightly than JPEG at similar visible quality, has a lossless mode, and supports a transparent background. Browsers display it without help, which is why many shops and marketplaces convert uploaded images to it for delivery.

Accepting WebP as an upload is a different matter. Some marketplaces list it among their formats and others do not, and one marketplace's own pages can disagree about it. JPEG and PNG remain the formats accepted nearly everywhere, so they are the safe choice for a file that has to go to several channels.

A WebP file saved from a website is often already compressed and reduced in size for display. Using it as the source of a new product image carries that loss forward. The original photo, or the largest JPEG or PNG available, is the better starting point.

Questions

WebP, answered.

Can I upload WebP images to a marketplace?

Only where the marketplace lists WebP among its upload formats, and not all of them do. The format list in the marketplace's image rules decides, not the fact that its own pages display WebP. Where WebP is missing, convert the file to JPEG, or to PNG when the image has a transparent background.

Does converting a WebP file to JPEG or PNG improve its quality?

No. Conversion changes the format, and detail that was discarded when the WebP was made does not come back. Saving as JPEG adds a second round of lossy compression, so a high quality setting is advisable; saving as PNG adds no loss and makes a heavier file. Where the original photo still exists, converting from that gives a cleaner result.

In marketplace rules

What marketplaces say about it.

Updated 25 September 2026

Google Shopping
JPEG, WebP, PNG, GIF, BMP and TIFF Official page
eBay
JPEG, PNG, GIF, TIFF, BMP, WEBP, HEIC or AVIF Official page
Shopify
PNG and JPEG are the best options; PSD, TIFF, BMP, GIF, SVG, HEIC and WebP are also accepted Official page
Amazon
JPEG, TIFF, PNG or non-animated GIF; JPEG is preferred Official page
Heureka
JPEG and PNG are supported on both official pages; the XML feed specification also lists WebP and BMP, while the image help page says only .jpeg, .png and .jpg are currently supported Official page
Cdiscount
JPG, PNG, GIF, BMP or WEBP, up to 5 MB per image Official page
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