Microsoft Advertising image specs
Microsoft Advertising images need at least 703 × 368 pixels at 1.91:1, with 1,200 × 628 pixels recommended; product feed images cannot exceed 16 MB.
All Microsoft Advertising image requirements
Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes. Checked 12 October 2026. Read again · 12 October 2026
- Minimum
- 703 × 368 pixels at 1.91:1, required for image extensions and the minimum for Audience ad images
- Recommended
- 1,200 × 628 pixels or higher for Audience ad images, uploaded at 1.91:1
- Aspect ratio
- 1.91:1 is required for image extensions; Microsoft then crops the image to 1.78:1, 1.72:1, 1.69:1, 1.55:1, 1.5:1, 1.33:1 and 0.93:1
- Maximum
- 2,048 × 2,592 pixels for image extensions; Audience ad images have no maximum dimensions or file size
- Formats
- Image extensions: JPEG, JPG, PNG and GIF without animation; Audience ads: .JPEG and .PNG; product feed images: bmp, gif, exif, jpg, png or tiff
- File size
- Product feed images cannot exceed 16 MB; logo extensions 5,120 KB maximum; no maximum file size for Audience ad images
- Number
- Up to 25 image extensions per account, campaign or ad group; only one image per item in image_link
- Main image
- Product feed image_link: recommended minimum of 220 × 220 pixels, with a minimum acceptable size of 250 × 250 pixels for Apparel & Accessories clothing and shoes
- Background
- A white background is suggested for product feed images; for PNG image extensions, the recommended practice is not to use a transparent background
- Text on images
- Audience ad images should not have text or logo overlays; product feed images should not include any text, including promotional messaging
- Not allowed
- Image extensions that are text-only, text-heavy or contain phone numbers; watermarks or free shipping text on product feed images
- Logo
- Logo extensions: 1:1, PNG or JPG, minimum 128 × 128 pixels; Audience ads take up to 5 logos at 1:1 (128 × 128 pixels minimum) or 4:1 (512 × 128 pixels minimum)
What Microsoft Advertising asks for, covered.
Microsoft suggests a white background for product feed images and no text on them. Herofab's packshot studio delivers the product alone on a white studio background, and square 2K output is 2,048 pixels wide, above the minimum sizes for feed images. Audience ads and image extensions use 1.91:1, a ratio Herofab does not have: the 16:9 ad banner, 2,048 × 1,152 pixels, is its closest format and has to be cropped. Images made on a plan or with a credit pack carry no watermark or added text.
White background for the feed
Packshot studio delivers the product alone on a white studio background, as Microsoft suggests for product feed images.
1.91:1 needs a crop
Herofab has no 1.91:1 ratio; the 16:9 ad banner, 2,048 × 1,152 pixels, is the closest format and has to be cropped.
No watermark or added text
Images made on a plan or with a credit pack carry no watermark or added text.
Microsoft Advertising, answered.
What image size is right for Microsoft Advertising?
Microsoft Advertising images need at least 703 × 368 pixels at 1.91:1, with 1,200 × 628 pixels recommended; product feed images cannot exceed 16 MB.
Which image formats can be used for Microsoft Advertising?
Image extensions: JPEG, JPG, PNG and GIF without animation; Audience ads: .JPEG and .PNG; product feed images: bmp, gif, exif, jpg, png or tiff. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026.
How large can an image file be for Microsoft Advertising?
Product feed images cannot exceed 16 MB; logo extensions 5,120 KB maximum; no maximum file size for Audience ad images. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026.
How many images can be used in Microsoft Advertising?
Up to 25 image extensions per account, campaign or ad group; only one image per item in image_link. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026.
What should the main image look like on Microsoft Advertising?
Product feed image_link: recommended minimum of 220 × 220 pixels, with a minimum acceptable size of 250 × 250 pixels for Apparel & Accessories clothing and shoes. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026.
What background should product images have on Microsoft Advertising?
A white background is suggested for product feed images; for PNG image extensions, the recommended practice is not to use a transparent background. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026.
What is not allowed in images for Microsoft Advertising?
Image extensions that are text-only, text-heavy or contain phone numbers; watermarks or free shipping text on product feed images. Source: Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, checked 12 October 2026.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From Microsoft Advertising Help — Image guidelines and policies; Add images to your ad with image extensions; Best practices for Audience ad images; Logo extensions; How do I create an Audience campaign?; Product attributes, read on 12 October 2026. Platforms update their specs; the official page is the final reference.
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20 credits at sign-up, no card required. Images made with free credits carry a watermark.