Amazon Ads image specs
Amazon Ads creative specs: custom images 1,200 × 628 or 1,200 × 1,200 pixels recommended, logo at least 400 × 400, 72 ppi, 5 MB for the crop tool.
All Amazon Ads image requirements
Source: Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement. Checked 12 October 2026.
- Sponsored Brands formats
- Format sizes listed for Sponsored Brands are 728 × 90, 800 × 90, 300 × 250, 160 × 600, 245 × 135 and 900 × 45
- Display ad sizes
- Mobile web and mobile app: 300 × 250, 414 × 125 and 320 × 50; desktop: 320 × 50, 300 × 250, 160 × 600, 300 × 600, 650 × 130, 728 × 90, 970 × 250 and 980 × 55
- Resolution
- All images must be the highest image resolution possible at 72 ppi; low-quality images are rejected
- Custom image
- For asset-based and Brand Store display creative: square 1:1 recommended 1,200 × 1,200 pixels (minimum 600 × 600), wide 1.91:1 recommended 1,200 × 628 pixels (minimum 600 × 314), tall 9:16 minimum 338 × 600 pixels
- File size
- A custom image used with the cropping tool must be 5 MB or smaller and at least 600 × 600 pixels
- Logo
- 1:1 aspect ratio with a minimum size of 400 × 400 pixels for component-based creative; a brand logo must be the registered logo and fill the entire image or sit on a white or transparent background
- Number
- 1 logo per creative; up to 3 images in 3 aspect ratios for Brand Store creative and up to 15 images for asset-based creative
- Not allowed
- Custom images can't be product images on a solid or transparent background, brand logos or a selected image from the product page, and can't contain overlaid text or letterbox or pillarbox formats
- Ads without borders
- Cannot have a white or off-white background colour; the background must contrast with the white or off-white page
- Animation
- Display ads must be static unless they use the video format; in Sponsored Brands animation is only allowed in videos, and GIFs or animations are not permitted for ASIN images
- AI images
- AI-generated content must not mislead customers, including photorealistic but inaccurate depictions or content that mimics real people without consent; uploaded assets containing synthetic performers must be marked with the Contains synthetic performers option under the New York State requirement effective 9 June 2026
What Amazon Ads asks for, covered.
Amazon Ads does not accept a product on a solid or transparent background as a custom image, and allows no overlaid text. Herofab's product studio sets the product in a scene, on marble, wood or linen, outdoors or in a home setting, and square 2K output is 2,048 × 2,048 pixels, above the 1,200 × 1,200 recommended for square custom images. Herofab has no 1.91:1 ratio: 16:9 is its closest wide format and has to be cropped. When an image shows a Herofab-generated model, the file's metadata carries the contains-synthetic-performer marker; the matching option in Amazon Ads is set by the advertiser.
Scenes, not cut-outs
Amazon Ads does not accept a product on a solid or transparent background as a custom image; product studio sets it in a scene.
Above 1,200 × 1,200
Square 2K output is 2,048 × 2,048 pixels, above the size recommended for square custom images.
Synthetic performer marker
A file showing a Herofab-generated model carries the contains-synthetic-performer marker; the option in Amazon Ads is set by the advertiser.
Amazon Ads, answered.
What image size is right for Amazon Ads?
Amazon Ads creative specs: custom images 1,200 × 628 or 1,200 × 1,200 pixels recommended, logo at least 400 × 400, 72 ppi, 5 MB for the crop tool.
How large can an image file be for Amazon Ads?
A custom image used with the cropping tool must be 5 MB or smaller and at least 600 × 600 pixels. Source: Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, checked 12 October 2026.
How many images can be used in Amazon Ads?
1 logo per creative; up to 3 images in 3 aspect ratios for Brand Store creative and up to 15 images for asset-based creative. Source: Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, checked 12 October 2026.
What is not allowed in images for Amazon Ads?
Custom images can't be product images on a solid or transparent background, brand logos or a selected image from the product page, and can't contain overlaid text or letterbox or pillarbox formats. Source: Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, checked 12 October 2026.
What are the rules for AI-generated images in Amazon Ads?
AI-generated content must not mislead customers, including photorealistic but inaccurate depictions or content that mimics real people without consent; uploaded assets containing synthetic performers must be marked with the Contains synthetic performers option under the New York State requirement effective 9 June 2026. Source: Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, checked 12 October 2026.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From Amazon Ads — A complete guide to Sponsored Brands and display ads moderation; Component-based Creative: Asset-based and Brand Store creative; Supply and format-specific requirements; General requirements; AI-generated people in ads: New York State disclosure requirement, read on 12 October 2026. Platforms update their specs; the official page is the final reference.
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