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Amazon A+ Content image specs

A+ images: JPG, PNG or BMP in RGB, under 2 MB each, at least 72 dpi; Seller Central lists 970 × 300 pixels for Basic A+ and 1,464 × 600 for Premium A+.

The brown leather tote alone on a white studio background, front view
Source photo: On a door. Made with Herofab · Packshot studio
Worldwide

All Amazon A+ Content image requirements

Source: Amazon Seller Central — A+ content guidelines; A+ Content; Create A+ content; Amazon A+ Content Design Guide. Checked 12 October 2026.

Size
Seller Central's A+ overview lists an image size of 970 × 300 pixels for Basic A+ and 1,464 × 600 for Premium A+; images that are too large are resized to the maximum size shown next to each template box
Formats
.jpg, .bmp and .png in the RGB colour space; CMYK is not supported and animated images such as GIF are prohibited
File size
Each file must stay under 2 MB
Resolution
At least 72 dpi
Number
Up to five Basic A+ modules per ASIN, or up to seven with Premium A+
Not allowed
Blurry or low-quality images, watermarks, small text that is unreadable on mobile devices, and images that mimic Amazon logos or detail page headings
Text on images
Text embedded in images is reviewed like all A+ text: no pricing or promotional wording, no shipping details, QR barcodes or contact information, and no comparison with competitors
Reuse
Avoid reusing images that are already published in the image gallery of the page
Alt text
Alt text is required and has to describe the image; alt text that does not describe it can lead to rejection
AI images
An image with photorealistic AI-generated people must be tagged before upload with the keyword contains-synthetic-performer in the dc:subject (XMP) field; images that only feature real people need no tag
Herofab

What Amazon A+ Content asks for, covered.

A+ modules are wide: 970 × 300 and 1,464 × 600 pixels are both wider than 16:9, Herofab's widest ratio, so a Herofab image has to be cropped to the module. Extend frame widens a portrait product or on-model image into a wide banner first. When an image shows a person Herofab generated, the contains-synthetic-performer keyword Amazon asks for is written into the file, together with the IPTC marker for AI-generated media.

01

Wider than 16:9

A+ banner modules are wider than Herofab's widest ratio; the image is cropped to the module after delivery.

02

From portrait to banner

Extend frame generates the scene around a portrait image and places the original pixels back on top.

03

Synthetic people tagged

When an image shows a person Herofab generated, the contains-synthetic-performer keyword is written into the file.

Questions

Amazon A+ Content, answered.

What image size is right for Amazon A+ Content?

A+ images: JPG, PNG or BMP in RGB, under 2 MB each, at least 72 dpi; Seller Central lists 970 × 300 pixels for Basic A+ and 1,464 × 600 for Premium A+.

Which image formats can be used for Amazon A+ Content?

.jpg, .bmp and .png in the RGB colour space; CMYK is not supported and animated images such as GIF are prohibited. Source: Amazon Seller Central — A+ content guidelines; A+ Content; Create A+ content; Amazon A+ Content Design Guide, checked 12 October 2026.

How large can an image file be for Amazon A+ Content?

Each file must stay under 2 MB. Source: Amazon Seller Central — A+ content guidelines; A+ Content; Create A+ content; Amazon A+ Content Design Guide, checked 12 October 2026.

How many images can be used in Amazon A+ Content?

Up to five Basic A+ modules per ASIN, or up to seven with Premium A+. Source: Amazon Seller Central — A+ content guidelines; A+ Content; Create A+ content; Amazon A+ Content Design Guide, checked 12 October 2026.

What is not allowed in images for Amazon A+ Content?

Blurry or low-quality images, watermarks, small text that is unreadable on mobile devices, and images that mimic Amazon logos or detail page headings. Source: Amazon Seller Central — A+ content guidelines; A+ Content; Create A+ content; Amazon A+ Content Design Guide, checked 12 October 2026.

What are the rules for AI-generated images in Amazon A+ Content?

An image with photorealistic AI-generated people must be tagged before upload with the keyword contains-synthetic-performer in the dc:subject (XMP) field; images that only feature real people need no tag. Source: Amazon Seller Central — A+ content guidelines; A+ Content; Create A+ content; Amazon A+ Content Design Guide, checked 12 October 2026.

Can I check my images before uploading?

Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.

Where do these figures come from?

From Amazon Seller Central — A+ content guidelines; A+ Content; Create A+ content; Amazon A+ Content Design Guide, read on 12 October 2026. Platforms update their specs; the official page is the final reference.

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