Marketplace image rules: Germany, Austria, and Switzerland.
Local marketplaces and their product image rules side by side: size, file limits and formats, each summarised from the marketplace's own page, with a free check for each. Open a marketplace for its full guide.
Local marketplaces, side by side.
| Marketplace | Where | At a glance | Free check | Herofab download size | Source |
|---|---|---|---|---|---|
| Kaufland | Germany · Austria | At least 1,024 pixels in height or width, 2,048 for zoom, up to 10 MB; the first photo a clear silhouette on white. | Background colour and shadows | 2,048 × 2,048 | Official page |
| OTTO | Germany | JPG or PNG, at least 480 × 960 pixels, at most 4,500 pixels per side, RGB; the main image cut out or on a light, neutral background. | Background colour | 2,000 × 2,000 | Official page |
| Galaxus | Germany · Austria · Switzerland | The first image in good resolution, showing the product cut out, from the front. | Background colour | 2,000 × 2,000 | Official page |
| Hood.de | Germany | At least 800 × 800 pixels on a uniform white or transparent background; no added text, frames or company logos; GIF, PNG or JPG. | Background colour | — | Official page |
| Avocadostore | Germany · Austria | Portrait 1:1.2, at least 1,000 × 1,200 pixels, 2,560 × 3,072 or larger optimal; JPG, PNG, TIFF or WEBP up to 50 MB; product fills 80% of the image. | Image size checker | — | Official page |
| Ricardo | Switzerland | Ricardo crops pictures to 4:3; feed images are JPG or PNG, at least 700 px, up to 5 MB, 1–10 per product; the whole item on a light, neutral background. | Background colour and cut-off edges | — | Official page |
Beyond one country.
Guides for marketplaces that are not tied to a single country. Each guide links to the marketplace's own page.
Worldwide
Europe
Germany, Austria, and Switzerland, answered.
What size should Kaufland product images be?
At least 1,024 pixels in height or width, 2,048 for zoom, up to 10 MB; the first photo a clear silhouette on white.
What size should OTTO product images be?
JPG or PNG, at least 480 × 960 pixels, at most 4,500 pixels per side, RGB; the main image cut out or on a light, neutral background.
What size should Galaxus product images be?
The first image in good resolution, showing the product cut out, from the front.
What size should Hood.de product images be?
At least 800 × 800 pixels on a uniform white or transparent background; no added text, frames or company logos; GIF, PNG or JPG.
What size should Avocadostore product images be?
Portrait 1:1.2, at least 1,000 × 1,200 pixels, 2,560 × 3,072 or larger optimal; JPG, PNG, TIFF or WEBP up to 50 MB; product fills 80% of the image.
What size should Ricardo product images be?
Ricardo crops pictures to 4:3; feed images are JPG or PNG, at least 700 px, up to 5 MB, 1–10 per product; the whole item on a light, neutral background.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From each marketplace's own seller pages, linked in the table above; every guide shows the day its rules were read. Marketplaces update their rules; the official page is the final reference.
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