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Marketplace image rules: Australia and New Zealand.

Local marketplaces and their product image rules side by side: size, file limits and formats, each summarised from the marketplace's own page, with a free check for each. Open a marketplace for its full guide.

With Herofab Image size checker

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Source photo. Made with Herofab · Ghost mannequin
Marketplaces

Local marketplaces, side by side.

MarketplaceWhereAt a glanceFree checkHerofab download sizeSource
THE ICONICAustralia · New ZealandTHE ICONIC seller images: 1,600 × 2,000 pixels at 300 dpi, under 1.95 MB, 2 to 8 images, light grey backgrounds and a disclaimer for AI imagery.Image size checker—Official page
Trade MeNew ZealandTrade Me listing photos: at least 500 pixels on one side, up to 5 MB, PNG, JPG, BMP or GIF, up to 20 photos, no logos, borders or marketing text.Image size checker—Official page
Figures

The figures, as published.

2

2 publish a file-size limit, from 1.95 MB to 5 MB.

THE ICONIC: 1.95 MB · Trade Me: 5 MB

MarketplaceFile-size limitFormatAI imagesRead on
THE ICONIC1.95 MB—Label or disclosure required12 October 2026
Trade Me5 MBPNG · JPEG · BMP · GIF—12 October 2026

— No rule found

Not allowed

Trade Me
Watermarks, logos, artwork, photo borders or text conveying messages such as low stock or other marketing; contact details, website addresses or other branded marketing; images that breach intellectual property rights, such as images found online

Read on 12 October 2026

AI image rules by platform

THE ICONIC
Where AI-generated imagery is used, imagery of the actual product is also required, and a disclaimer note is added to the bottom of the description field

Label or disclosure required · Read on 12 October 2026

Free · first use without sign-up

Ready before you list.

Image compressor
THE ICONIC · 1.95 MB
Trade Me · 5 MB
Questions

Australia and New Zealand, answered.

Can I check my images before uploading?

Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.

Where do these figures come from?

From each marketplace's own seller pages, linked in the table above; every guide shows the day its rules were read. Marketplaces update their rules; the official page is the final reference.

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