Marketplace image rules: United States.
Local marketplaces and their product image rules side by side: size, file limits and formats, each summarised from the marketplace's own page, with a free check for each. Open a marketplace for its full guide.
Local marketplaces, side by side.
| Marketplace | At a glance | Free check | Herofab download size | Source |
|---|---|---|---|---|
| Walmart | Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP. | Background colour and square format | 2,200 × 2,200 | Official page |
| TikTok Shop | Every image at least 600 × 600 pixels, up to 9 square images, the main image a front view on pure white. | Background colour and square format | 1,600 × 1,600 | Official page |
| Wayfair | At least 1,000 × 1,000 pixels, 2,000 × 2,000 recommended, with a mix of silhouette and environmental shots. | Image size checker | 2,000 × 2,000 | Official page |
Beyond one country.
Guides for marketplaces that are not tied to a single country. Each guide links to the marketplace's own page.
Worldwide
United States, answered.
What size should Walmart product images be?
Square 2,200 × 2,200 pixels on seamless white, zoom from 1,500 × 1,500, up to 5 MB, JPEG, PNG or BMP.
What size should TikTok Shop product images be?
Every image at least 600 × 600 pixels, up to 9 square images, the main image a front view on pure white.
What size should Wayfair product images be?
At least 1,000 × 1,000 pixels, 2,000 × 2,000 recommended, with a mix of silhouette and environmental shots.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From each marketplace's own seller pages, linked in the table above; every guide shows the day its rules were read. Marketplaces update their rules; the official page is the final reference.
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