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Flat lay

A product photographed lying flat on a surface, from above. Some marketplaces require it for specific categories.

Flat lays are quick to shoot: the garment is laid on a table, a bed or the floor and photographed from directly above. They show the full outline and print of a product, but not how it fits on a body.

For children's swimwear and underwear, a flat presentation is not a style choice but a rule on Amazon and TikTok Shop.

In marketplace rules

What marketplaces say about it.

Updated 25 September 2026

Amazon
Children's and baby undergarments, leotards, swimwear and similar form-fitting items are photographed lying flat and without models Official page
Amazon
Clothing accessories and multipacks are shown flat, without a model Official page
TikTok Shop
Children's swimwear and undergarments are displayed flat Official page
Amazon
Folded products are not allowed in clothing main images Official page
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