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Ghost mannequin

A garment photographed as if worn, with the mannequin removed, so the clothing keeps its three-dimensional shape without a body or a visible mannequin.

Traditionally, the garment is photographed on a mannequin, the neck and inner back are photographed separately, and the shots are combined in editing. The result shows shape and fit without a model.

It is a common format for packshots and additional images. On Amazon, however, adult clothing main images must be on a model, and no part of a mannequin may be visible.

In marketplace rules

What marketplaces say about it.

Updated 25 September 2026

Amazon
Adult clothing main images are photographed on a model; a visible mannequin, hanger or holder is not allowed (stockings and socks excepted) Official page
Amazon
No part of a mannequin is shown, whether clear, solid-colour, flesh-toned or a framework Official page
TikTok Shop
Children's swimwear and undergarments cannot be shown on child models or mannequins Official page
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