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Colour space

The defined range of colours an image file can describe, and the meaning of its colour numbers. sRGB, Adobe RGB and CMYK are colour spaces or belong to one.

Also called color space · colour mode

With Herofab Colour variants

Close-up of the navy jacket's cream sherpa-lined collar and zip pull
Source photo: Jacket on a hanger. Made with Herofab · Detail shot

Three ideas are often mixed up. The colour model is the method: RGB mixes light, CMYK mixes ink, greyscale stores brightness only. The colour space fixes which real colours the numbers stand for, so sRGB and Adobe RGB are two RGB spaces. The profile is the tag in the file that names the space. A rule that asks for RGB rules out CMYK; a rule that asks for sRGB is stricter.

Each space has a gamut, the set of colours it can hold. Some product colours lie outside sRGB: neon yellow and orange, some deep teals and saturated violets. Converting to sRGB moves them to the nearest colour it has, so such a product can look duller online whatever is done. Checking these colours against the item after conversion, and saying so in the listing where the difference is clear, avoids a surprise at delivery.

Files can also arrive in modes that are not RGB at all. A black-and-white photo saved in greyscale mode, an image from an old GIF in indexed colour, or a file in Lab from a professional editor can be refused by an upload form that expects RGB, or shown with shifted tones. Converting the mode to RGB, then the space to sRGB, prepares any of them for a listing.

Questions

Colour space, answered.

Do phone photos come out in sRGB?

Not always: many recent phones save photos in a wider colour space and tag them with its profile. The phone and most browsers read that profile and show the colours correctly, but software that drops it reads the numbers as sRGB, and saturated colours shift. Converting the export to sRGB removes that risk before the photo reaches a listing or an editor that ignores profiles.

Does converting a photo to sRGB change how it looks?

Only the colours that lie outside sRGB change; everything already inside it stays the same. How those colours are moved depends on the rendering intent: a perceptual conversion shifts the whole image slightly to keep relations between colours, while a colorimetric one leaves in-range colours alone and clips the rest. A soft-proof preview in an editor shows the result before converting.

In marketplace rules

What marketplaces say about it.

Updated 25 September 2026

Lightspeed eCom
Any RGB colour space is recommended; images in a CMYK colour space noticeably lose colour when uploaded Official page
Squarespace
RGB colour mode with the sRGB colour profile Official page
Wix
Wix asks sellers to make sure the colour space of all images is sRGB Official page
noon
JPEG or JPG only, in RGB or sRGB colour format Official page
Zalando
JPG/JPEG only, up to 20 MB, sRGB colour mode Official page
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