Zalando lingerie: packshots, crops and sheer fabrics.
Zalando's lingerie image guide covers underwear, nightwear, swimwear and hosiery; its apparel guide, updated 7 October 2026, adds rules for transparent garments. These are the rules from both, grouped by what they affect.
01 · ZalandoPackshots
Source: Zalando Partner University — Lingerie image guide · checked 14 October 2026
- Catalogue view
- For underwear, nightwear and swimwear: one compliant primary packshot or front crop, plus two further compliant images
- Invisible mannequin
- Packshots on an invisible mannequin, centred, on a white background
- Straps and back
- Straps and inside views of the backside visible; the back visible if it is longer than the front
- Waistband
- Straight; if it is not, the inner part of the back made visible
- Multipacks
- Multicoloured articles arranged from light to dark with prints and patterns at the front; piles limited, items arranged from front to back with a slight shift
- Tights and stay-ups
- A unique selling point on the back, such as back patterns, bows or embroidery, visible in the catalogue view; the primary packshot can be on an invisible mannequin or on a model with a white background
02 · ZalandoModel views and cropping
Source: Zalando Partner University — Lingerie image guide · checked 14 October 2026
- Posing
- Natural posing with a positive expression; seated positions allowed if the article is fully visible
- Full-face views
- Further views with full-face models included
- Barefoot
- Swimwear, hosiery, tights and stay-ups modelled barefoot
- Transparent articles
- Nipples not shown, and nipples and genitalia not visible in close-up views
- Full-body crop
- Tops cropped from the head to mid-thigh at most; bottoms above the knee cropped to the knee; knee-length or longer trousers show the whole body
- Details
- Ribbons and loops tied neatly; nursing functions and detachable straps shown in additional images
03 · ZalandoApparel guide: transparent garments
Source: Zalando Partner University — Apparel image guide · checked 14 October 2026
- Bras under sheer tops
- Models wear bras under transparent textile tops: a black bra for black items, a nude bra for coloured items
- Retouching
- Model images of transparent garments, such as sheer lace tops and transparent lingerie, retouched before submission
- Bottoms
- Any visibility of genitalia through transparent bottoms is strictly prohibited
- Style views
- Style views for lingerie and beachwear can be cropped from the legs down
- Children
- Model images of children in nightwear, beachwear, swimwear or underwear are legally prohibited; these articles are shown only as packshots, on an invisible mannequin or as a flat lay
Images that follow these rules.
Herofab's ghost mannequin shows underwear and swimwear without a model, as a 3D invisible-mannequin image or as a flat lay, on a white backdrop or on grey, black or beige; for underwear it is briefed to keep the waistband, its printed text and the leg openings, and for swimwear the cut, straps and seam lines. Images download at 1,801 × 2,600 pixels as JPG, Zalando's best-practice size.
Zalando lingerie, answered.
How should lingerie packshots look on Zalando?
On an invisible mannequin, centred, on a white background, with the straps and the inside of the back visible. The back is shown if it is longer than the front, and a waistband that is not straight shows the inner part of the back.
How are lingerie model images cropped on Zalando?
For full-body style views, tops are cropped from the head to mid-thigh at most, bottoms above the knee are cropped to the knee, and knee-length or longer trousers show the whole body. The apparel guide, updated 7 October 2026, adds that style views for lingerie and beachwear can be cropped from the legs down.
Can children's swimwear be shown on a model on Zalando?
No. Zalando's apparel guide states that model images of children in nightwear, beachwear, swimwear or underwear are legally prohibited; these articles are shown only as packshots, on an invisible mannequin or as a flat lay.
Where do these figures come from?
From Zalando Partner University — Lingerie image guide, read on 14 October 2026. Marketplaces update their rules; the official page is the final reference.
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