Zalando clothing: views, models and multipacks.
Zalando's apparel image guide, updated 7 October 2026, sets out which view comes first, how models are styled and how sets and multipacks are shown. Lingerie and kids' clothing have their own pages.
01 · ZalandoPackshots and views
Source: Zalando Partner University — Apparel image guide · checked 14 October 2026
- Main article
- Easily recognisable and not covered by layers or accessories
- Secondary only
- Sole, detail and back views are permitted only as secondary views
- Inner back view
- Invisible-mannequin and flat-lay images always include the inner back view
- Props
- Packshots never contain external props or garments that are not part of the sale
- Back as catalogue view
- If the unique selling point, such as a prominent print, an open back or a bow, is on the back, the back view becomes the catalogue view; if both sides have unique features, the front crop is used
- Tights and stay-ups
- The primary packshot can be shot on an invisible mannequin or on a model against a white background
02 · ZalandoStyling and models
Source: Zalando Partner University — Apparel image guide · checked 14 October 2026
- Consistency
- The same model and styling for all views of an article, except for unisex and size-inclusive presentations
- Sitting
- Sitting models allowed for front crops, back views and full-body style views if the article is fully visible
- Tops
- Sleeves shown in full length; not folded, rolled up or propped up
- Accessories
- Headwear permitted in further views; the model can carry an additional item, such as a bag or sunglasses, in the front crop and back view if it does not obscure the main article
- Menswear
- Body and facial hair are permitted
03 · ZalandoSpecial fits
Source: Zalando Partner University — Apparel image guide · checked 14 October 2026
- Plus size
- Plus-size articles on plus-size models, minimum size 44
- Maternity
- Models at a 45-degree angle with the belly bump to the left; special features such as nursing functions in additional images
- Unisex
- A single model or a couple; in couple shots both models can face front, or one may show the back of the article
- Multiple models
- Identical view types grouped one after another, for example Model A front crop, then Model B front crop
04 · ZalandoSets and multipacks
Source: Zalando Partner University — Apparel image guide · checked 14 October 2026
- Sets
- The catalogue view shows all pieces of the set in a single image; top items can partially overlap bottom items
- Multipacks
- A primary packshot showing all items and colour variants as the catalogue view; multicoloured articles arranged from light to dark, with prints and patterns at the front
- Sock multipacks
- With more than four items, at least one sock shown fully, on an invisible mannequin or as a flat lay; the rest stacked or layered behind, with every colour or pattern variant clearly visible
Images that follow these rules.
Herofab's ghost mannequin delivers a garment as a 3D invisible-mannequin image or as a flat lay, front or back, on a white, grey, black or beige backdrop; in the 3D front view of any garment except bottoms, it is briefed to show the neck opening and the inside back of the collar. The virtual try-on dresses one saved model in every product of a collection and delivers the front, or the front and back as one set. Images download at 1,801 × 2,600 pixels as JPG, Zalando's best-practice size.
Zalando clothing, answered.
When does the back view become the catalogue view on Zalando?
When the article's unique selling point, such as a prominent print, an open back or a bow, is on the back. If both sides have unique features, the front crop stays the catalogue view.
Can models sit in Zalando clothing images?
Yes, for front crops, back views and full-body style views, as long as the article is fully visible. The same model and styling are used for all views of an article, except for unisex and size-inclusive presentations.
How are multipacks shown on Zalando?
With a primary packshot of all items and colour variants as the catalogue view, multicoloured articles arranged from light to dark and prints at the front. For sock multipacks of more than four items, at least one sock is shown fully and every colour or pattern variant stays visible.
Where do these figures come from?
From Zalando Partner University — Apparel image guide, read on 14 October 2026. Marketplaces update their rules; the official page is the final reference.
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