Check your photo against Zalando's rules.
The published image guide for Zalando says: Aspect ratio 1:1.44, best practice 1,801 × 2,600 pixels, minimum 762 × 1,100; JPG only, up to 20 MB, sRGB.. Zalando sets rules for the main image that can be measured from the photo: product fill. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.
Choose a marketplace and a photo.
Rules come from each marketplace's own help pages, summarised in the guides (checked 10 October 2026). Size, file size and format are checked as well.
What Zalando asks for.
Source: Zalando Partner University — Image guidelines · checked 10 October 2026 · Read again · 10 October 2026
- Main image
- The product fills about 80% of the image (apparel and shoe packshots)
The catalogue view, the first image shown in the shop: a model front crop or a primary packshot for apparel, accessories, shoes and hosiery; a primary packshot for home, equipment, beauty, toys and electronics - Aspect ratio
- 1:1.44 (width × height), upright format
- Rounding
- Zalando's system rounds the ratio: 1.445 or 1.446 becomes 1.45 and is marked as an incorrect aspect ratio
- Size
- Best practice 1,801 × 2,600 pixels; minimum 762 × 1,100 (designer brands 1,800 × 2,600)
- Format
- JPG/JPEG only, up to 20 MB, sRGB colour mode
- Quality
- High resolution at any image size; an image with the correct file size that is blurry is rejected
- Number
- At least 3 compliant images for apparel (kids included), accessories and shoes; 2 for home; 1 for hosiery, equipment, beauty, toys and electronics
- Framing
- Catalogue views show the full product from the front or at a subtle angle; footwear shows the full side profile; maternity clothing is shown at a 45° angle with the belly facing left
- Backgrounds
- Plain, lifestyle or ambient settings; a primary packshot submitted on a white background gets a light grey background applied automatically; back views and model views can use any background colour, setting or location
- Product fill
- On apparel and shoe packshots the article covers approximately 80% of the frame, centred horizontally and vertically; bags and accessories have their own grid template
- Packshots
- Straps and inner back views are not removed on apparel; packaging is accepted only for accessories, jewellery, electronics and beauty
- Model views
- Several models can appear in one image if they wear the same article; models can be barefoot or wear shoes
- Cropping
- In compliant views an article can be cropped, partially covered or folded as long as the product remains clearly recognisable
- Not allowed
- Duplicate images; low-quality or unnatural AI-generated images; non-English text on primary views; visible mannequins in mandatory packshots and model views; unrelated products in the frame; content that violates ethical or community guidelines
- Multipacks
- A primary packshot shows all items in the pack; reversible and 2-in-1 articles need views that clearly show every style option and function
- CE label
- Electronics and toys need one image that shows the CE label on the device or its packaging
- Extra images
- Additional views, such as a product collection, do not count toward the required number; English text, logos and black-and-white images are permitted in them
- Retouching
- Zalando may position packshots on its view grids, crop images to the required resolution and aspect ratio and modify backgrounds to its required colour range; it does not make edits that change how the article looks
- AI images
- Visible on-image labels are not allowed; invisible marking of AI-generated content is strongly recommended and required by December 2026
- AI quality
- AI-generated content must meet Zalando's editorial and technical criteria; Zalando reserves the right to reject assets that break believability, feature irregularities or fail to represent the product accurately
- AI distortions
- Not acceptable: an inaccurate representation of the article, such as distorted text, mispositioned buttons or brand logos merged with another brand; an implausible setting, such as wrong shadow angles or proportion errors; an inconsistent model appearance across an image set
- Bags
- On all bag packshot views the bag is centred vertically in the lower third of the image
- AI labelling
- Content that requires visible labelling under applicable laws must not be provided; Zalando names deepfakes and public interest text
- AI marking
- Identifying data must be embedded in the metadata or as an invisible watermark in the file code; the metadata must be permanent so that it is not stripped during upload
- Where
- Europe
- Kind of rule
- Label or disclosure required
- File-size limit
- 20 MB
- Zalando image resizer
- 1,801 × 2,600 px, JPG only — Zalando's best-practice size. A packshot submitted on white gets a light grey background applied by Zalando.
- Herofab
- 1,801 × 2,600 px, the size Zalando recommends
Checkers by marketplace.
Zalando main images, answered.
How much of the image must the product fill on Zalando?
The product fills about 80% of the image (apparel and shoe packshots). The checker measures the product on its longest axis and reports the percentage.
Zalando's image guide: what does it say about Aspect ratio?
1:1.44 (width × height), upright format
Zalando's image guide: what does it say about Backgrounds?
Plain, lifestyle or ambient settings; a primary packshot submitted on a white background gets a light grey background applied automatically; back views and model views can use any background colour, setting or location
Where do these figures come from?
From Zalando Partner University — Image guidelines, read on 10 October 2026. Marketplaces update their rules; the official page is the final reference.
Is my image uploaded?
No. The file is read and processed inside your browser; nothing is sent to a server.
Your next collection, shot this week.
20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.