Zalando kids' clothing: prepared packshots, natural models.
Zalando's kids image guide sets out how children's clothes are prepared for packshots and how child models are styled; its apparel guide, updated 7 October 2026, rules out child models for nightwear, beachwear, swimwear and underwear.
01 · ZalandoPackshots
Source: Zalando Partner University — Kids image guide · checked 14 October 2026
- Catalogue view
- One compliant primary packshot or front crop, plus two further compliant images
- Position
- The primary packshot centred in the image grid
- Presentation
- Clothes pinned, or photographed on an invisible mannequin or laid flat
- Preparation
- Steamed or ironed, with attention to fit and drape; proportions not distorted
- Drawstrings and ribbons
- Drawstrings the same length; ribbons and loops tied neatly
- Sleeves and legs
- Sleeves in full length, not folded, rolled up, sticking out or propped up; the legs of bottoms and one-pieces straight and parallel
- Sets and multipacks
- Every article of a set or multipack shown in a separate image
02 · ZalandoChild models
Source: Zalando Partner University — Kids image guide · checked 14 October 2026
- Not allowed
- Child models for underwear and beachwear
- Features
- Special features, such as a removable hood, inner pockets or a reversible design, shown in a model view
- Shoes
- Shoes are required for styling apparel
- Styling
- Children not styled to look older or younger than their age; outfits that do not reinforce stereotypes
- Expression
- No suggestive poses or provocative facial expressions
- Make-up
- Kept to a minimum; face paint accepted for celebrations such as Halloween or Carnival
03 · ZalandoApparel guide: underwear and beachwear
Source: Zalando Partner University — Apparel image guide · checked 14 October 2026
- Nightwear, beachwear, swimwear, underwear
- Model images of children in these articles are legally prohibited; they are presented only as packshots, on an invisible mannequin or as a flat lay
Images that follow these rules.
Herofab's Create model offers adult age ranges only, from 18–25 to 51+; it does not create child models. For children's clothing, Herofab's ghost mannequin delivers the garment as a 3D invisible-mannequin image, briefed to keep the cut exactly as photographed, or as a flat lay, briefed to lay the garment out straight and symmetrical, seen from directly above, with no creases. The background remover places a flat-lay photo on white.
Zalando kids' clothing, answered.
Can children's swimwear be shown on a model on Zalando?
No. Zalando's apparel guide states that model images of children in nightwear, beachwear, swimwear or underwear are legally prohibited; these articles are presented only as packshots, on an invisible mannequin or as a flat lay.
How should kids' clothes be prepared for a Zalando packshot?
Pinned, or on an invisible mannequin or laid flat; steamed or ironed without distorting proportions; sleeves in full length and the legs of bottoms straight and parallel; drawstrings the same length and ribbons tied neatly.
What does Zalando ask of child models?
Age-appropriate, natural styling: children are not styled to look older or younger than their age, poses and expressions are not suggestive, and make-up is kept to a minimum, with face paint accepted for celebrations such as Halloween or Carnival. Shoes are required for styling apparel.
Where do these figures come from?
From Zalando Partner University — Kids image guide, read on 14 October 2026. Marketplaces update their rules; the official page is the final reference.
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