Lingerie and swimwear: the stricter rules.
Intimate apparel and swimwear have their own image rules on Amazon, and children's swimwear and underwear cannot be shown on models on Amazon or TikTok Shop.
Amazon
Source: Amazon Seller Central — Image guidelines for clothing · checked 25 September 2026
- Explicit images
- Images are not sexually explicit or obscene, as determined by Amazon
- Thongs and panties
- A front view for the main image; back views as alternate images
- Low coverage
- Thongs and panties without full front and back coverage are shown without a human model; no airbrushing of exposed skin
- Sheer products
- May be shown on a model if genitalia and breasts are not exposed; no bars or graphics over body parts
- Pasties
- Shown off-model
- Children's items
- Children's and baby undergarments, swimwear and similar form-fitting items are never shown on a model
TikTok Shop
Source: TikTok Shop Academy — Product listing policy · checked 25 September 2026
- Children's swimwear and undergarments
- Displayed flat, with no child models or mannequins
- Content
- No explicit or suggestive sexual imagery
Images that follow these rules.
Herofab's ghost-mannequin tool shows swimwear and lingerie as a three-dimensional product without a model, and the background remover places flat-lay photos on white.
Lingerie and swimwear, answered.
Which view does Amazon require for panties?
A front view for the main image; back views can be uploaded as alternate images.
Can sheer products be shown on a model on Amazon?
They might be permitted if genitalia and breasts or nipples are not exposed or presented in a lewd or provocative manner, and no bars or graphics cover body parts. For transparent products on a model, Amazon also asks for clothes worn under the item.
Where do these figures come from?
From Amazon Seller Central — Image guidelines for clothing, read on 25 September 2026. Marketplaces update their rules; the official page is the final reference.
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