Zalando beauty: what an image may show.
Zalando's beauty image and content guide, updated 7 October 2026, permits only a short list of visual elements beyond the primary packshot and names the images that lead to rejection.
01 · ZalandoCatalogue view and image count
Source: Zalando Partner University — Beauty image and content guide · checked 14 October 2026
- Beauty and beauty tools
- One compliant primary packshot serves as the catalogue view
- Beauty accessories
- One compliant primary packshot or front crop as the catalogue view, plus two further compliant images
- Duplicates
- Duplicating images to meet the minimum leads to rejection
02 · ZalandoPermitted content
Source: Zalando Partner University — Beauty image and content guide · checked 14 October 2026
- Scope
- Beyond standard primary packshots, only the following visual elements are permitted
- Ingredients
- Permitted if they accurately reflect the scent or composition, such as rose imagery for a rose-scented perfume
- Swatches
- Colour or texture swatches permitted as additional views
- Model views
- Before-and-after model views and celebrity models permitted if they add direct value to the customer
- Ambient images
- Ambient or mood images allowed as additional views
03 · ZalandoRejected images
Source: Zalando Partner University — Beauty image and content guide · checked 14 October 2026
- Backgrounds
- Unnatural photoshopped or extremely digitally edited backgrounds
- Model faces
- An extremely digitally edited model face
- Items not delivered
- Articles or items not included in the delivery, including ambient images showing ingredients the article does not contain
- Text
- Text information, such as boxes, logos or background text, within the images or around the article; Zalando uses the same images across all country channels
- Use
- A model holding the article without using it
- Several items
- Several items displayed when the article is not a set
Images that follow these rules.
Herofab's product studio places a cosmetics product on a white, grey or beige studio background or on marble, wood, linen or a podium, and is briefed to keep the packaging shape, the cap and every word of the label legible, to use only the product itself, leaving out hands, boxes and other objects in the photo, and to add no text overlay. Images download at 1,801 × 2,600 pixels as JPG, Zalando's best-practice size.
Zalando beauty, answered.
How many images does a beauty article need on Zalando?
Beauty products and beauty tools need one compliant primary packshot as the catalogue view. Beauty accessories need one compliant primary packshot or front crop as the catalogue view, plus two further compliant images.
Can beauty images show ingredients on Zalando?
Yes, if they accurately reflect the scent or composition, such as rose imagery for a rose-scented perfume. An ambient image showing ingredients that are not in the article leads to rejection.
Is text allowed on Zalando beauty images?
No. Text information such as boxes, logos or background text within the images or around the article leads to rejection, because Zalando uses the same images across all country channels.
Where do these figures come from?
From Zalando Partner University — Beauty image and content guide, read on 14 October 2026. Marketplaces update their rules; the official page is the final reference.
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