Herofab and Pic Copilot, side by side.
Pic Copilot is a broad content platform for e-commerce marketing: 74,000+ templates, fashion videos, avatars, image translation and bulk processing in one subscription. Herofab is narrower and built around the product page: one phone photo becomes on-model, ghost mannequin and studio images, with 4K on every plan, free fixes each month and downloads in marketplace sizes.
Notice Pic Copilot has announced on its own site that it stopped accepting payments from new users on 27 September 2026 and will close its services on 8 December 2026. www.piccopilot.com/pricing
Features compared.
From each company's own site, checked 13 October 2026. A dash means the feature is not listed there, not that it does not exist.
| Herofab Our pick | Pic Copilot | |
|---|---|---|
| Ghost mannequin | Offered | Not listed on its site |
| Pose change | Offered | Not listed on its site |
| Colour variants | Offered | Not listed on its site |
| Virtual try-on | Offered | Offered |
| Accessories on a model | Offered | Offered |
| Create your own AI model | Offered | Offered |
| Product scenes and packshots | Offered | Offered |
| Background removal | Offered | Offered |
| Upscaling | Offered | Offered |
| Marketplace-sized downloads | Offered | Offered |
| Public API | All plans | Enterprise only |
| Video | Not offered | Offered |
| Website languages | 19 | 13 |
| Features listed, of those compared | 11 of 12 | 9 of 12 |
OfferedNot offeredNot listed on its site
Where they differ.
Herofab from its own plans and tools; Pic Copilot from its own site, read on 13 October 2026. A feature named under Herofab is one that Pic Copilot's site does not list, which does not prove it is missing.
Where Herofab is ahead of Pic Copilot
- Ghost mannequin
- Pose change
- Colour variants
- An API in every plan, on the same credits as the app (Pic Copilot: Enterprise only)
Where Pic Copilot is ahead of Herofab
- Video
The figures, as published.
From each company's own pricing page, checked 26 September 2026. Credit units differ between products, so the table sets the facts side by side rather than ranking them.
| Herofab | Pic Copilot | |
|---|---|---|
| Entry plan | Starter: $19 / month · 250 credits | Pro: $5.99 / month · 300 Pcoins a month ($4.99 / month billed yearly) |
| Largest listed plan | Studio: $199 / month · 5,000 credits | Pro+: $8.99 / month · 1,000 Pcoins a month ($7.49 / month billed yearly); a business API/SDK is priced by their sales team |
| Free credits at sign-up | 20 | 25 Pcoins, plus a 7-day free trial on the first Pro subscription |
| On-model images a month | Up to 50 on Starter (virtual try-on, 5 credits) | 30 Virtual Try-On images on Pro, 100 on Pro+ |
| Video | Images only | Fashion Reels (48 videos a month on Pro, 160 on Pro+), Product Avatars and AI Avatars |
| Templates | Pose, background and location chosen for each image | 74,000+ marketing templates; Pro-exclusive templates on paid plans |
| 4K | Every plan, +1 credit | Not listed on the pricing page |
| Unsatisfying results | Free fixes every month on every plan; you mark the area | Pro+ only: “Not Satisfied” returns the Pcoins within 24 hours, on some tools |
Source: www.piccopilot.com/pricing · checked 26 September 2026
Built for the product page.
Fixed cost per tool
Every tool has one credit cost, shown before you generate — a try-on is always 5 credits, 4K adds one.
Credits back on failure
Credits are held when a job starts and charged only on delivery; a failed job returns them.
Checked before you pay
A photo that shows only the back of a product, or a product still in its packaging, is flagged before a credit is spent.
Free fixes every month
Mark the area that is wrong and describe it; every plan includes free fixes.
Marketplace-ready sizing
Delivered at the exact size of the marketplace you sell on, without cropping the product.
AI marking built in
Every image carries the IPTC marker for AI-generated media inside the file, as the EU AI Act requires.
What should you compare before choosing?
How does Herofab compare with Pic Copilot?
Pic Copilot is a broad content platform for e-commerce marketing: 74,000+ templates, fashion videos, avatars, image translation and bulk processing in one subscription. Herofab is narrower and built around the product page: one phone photo becomes on-model, ghost mannequin and studio images, with 4K on every plan, free fixes each month and downloads in marketplace sizes.
Where do these figures come from?
From each company's own pricing page, read on 26 September 2026: Pic Copilot pricing and the Herofab pricing. Prices change; the source pages are the final reference.
Your next collection, shot this week.
20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.