Herofab and Flair, side by side.
Flair is a design tool for product content: a drag-and-drop canvas, reusable templates, models trained on a brand’s own images, ads, video and real-time collaboration — a strong fit for creative teams building campaigns. Its pricing page lists a Company Commercial License from Pro+ (its terms give commercial rights on Pro to individual creators), and its terms state that only images made on Scale are private: those made on Free, Pro and Pro+ show up in the Flair Gallery. Herofab does one narrower job: a phone photo of a product becomes on-model, ghost mannequin and studio images for the product page, at a fixed credit cost per tool, with free fixes every month and downloads sized for each marketplace.
Features compared.
From each company's own site, checked 13 October 2026. A dash means the feature is not listed there, not that it does not exist.
| Herofab Our pick | Flair | |
|---|---|---|
| Ghost mannequin | Offered | Not listed on its site |
| Background removal | Offered | Not listed on its site |
| Marketplace-sized downloads | Offered | Not listed on its site |
| Virtual try-on | Offered | Offered |
| Accessories on a model | Offered | Offered |
| Pose change | Offered | Offered |
| Create your own AI model | Offered | Offered |
| Product scenes and packshots | Offered | Offered |
| Colour variants | Offered | Offered |
| Upscaling | Offered | Offered |
| Public API | All plans | Higher plans only |
| Video | Not offered | Offered |
| Website languages | 19 | 1 |
| Features listed, of those compared | 11 of 12 | 9 of 12 |
OfferedNot offeredNot listed on its site
Where they differ.
Herofab from its own plans and tools; Flair from its own site, read on 13 October 2026. A feature named under Herofab is one that Flair's site does not list, which does not prove it is missing.
Where Herofab is ahead of Flair
- Ghost mannequin
- Background removal
- Marketplace-sized downloads
- An API in every plan, on the same credits as the app (Flair: Higher plans only)
- A full refund of a first payment or a credit pack within 14 days if none of its credits have been used; Flair's terms say payments are non-refundable
Where Flair is ahead of Herofab
- Video
The figures, as published.
From each company's own pricing page, checked 26 September 2026. Credit units differ between products, so the table sets the facts side by side rather than ranking them.
| Herofab | Flair | |
|---|---|---|
| Entry plan | Starter: $19 / month · 250 credits | Pro: $10 / month, or $8 / month with the annual discount; image quota not listed on the pricing page |
| Largest listed plan | Studio: $199 / month · 5,000 credits | Scale Tier 5: $199 / month, or $138 / month with the annual discount · 540 generated images and 15 videos; Enterprise at a custom price |
| Free start | 20 free credits at sign-up | Free plan: 5 generated images, 1 video generation and 1 custom model |
| Credit cost of an image | Fixed per tool — try-on 5, background removal 2; 4K +1 | Counted in generated images; instant image and ad generation cost 4× the image quota |
| Unused credits | Plan credits reset each period; packs never expire | Do not roll over; after cancellation, unused credits expire at the end of the billing cycle |
| On-model images | Virtual try-on, 5 credits | Fashion photoshoots on AI-generated models; an AI human builder for custom models |
| Team members | 3 on Brand, 5 on Studio | Real-time collaboration on Pro+ and Scale; number of seats not listed on the pricing page |
| Other tools | Ghost mannequin, background removal, colour variants, upscaling, marketplace sizes | Drag-and-drop canvas, reusable templates, product, human and style models trained on your images, ad and video generation |
| Free start | 20 credits, once · no card required · images carry a watermark | 5 images |
| Refunds | Within 14 days, while the credits are unused | Non-refundable, per its terms |
Source: flair.ai/pricing · checked 26 September 2026
Pricing: every plan, as listed.
Paid plans with a public price, billed monthly, from each company's own pricing pages, read on 10 October 2026. Units differ between tools, so compare images, not credits.
| Plan | Per month | Included each month |
|---|---|---|
| Herofab | ||
| Starter | $19 | 250 credits |
| Seller | $39 | 700 credits |
| Brand | $79 | 1,600 credits |
| Studio | $199 | 5,000 credits |
| Flair | ||
| Pro | $10 | No monthly count listed |
| Pro+ | $35 | 80 images |
| Scale | $55 | 150 images and up, by tier |
Built for the product page.
Fixed cost per tool
Every tool has one credit cost, shown before you generate — a try-on is always 5 credits, 4K adds one.
Credits back on failure
Credits are held when a job starts and charged only on delivery; a failed job returns them.
Checked before you pay
A photo that shows only the back of a product, or a product still in its packaging, is flagged before a credit is spent.
Free fixes every month
Mark the area that is wrong and describe it; every plan includes free fixes.
Marketplace-ready sizing
Delivered at the exact size of the marketplace you sell on, without cropping the product.
AI marking built in
Every image carries the IPTC marker for AI-generated media inside the file, as the EU AI Act requires.
Ask an AI about this.
Each button opens the assistant with the question already written. The answer is the assistant's own; Herofab does not write or see it.
Compare Herofab (herofab.app) and Flair for AI product photos: features, price per image, and what each one does not offer. Use each company's own site and say where they differ.
What should you compare before choosing?
How does Herofab compare with Flair?
Flair is a design tool for product content: a drag-and-drop canvas, reusable templates, models trained on a brand’s own images, ads, video and real-time collaboration — a strong fit for creative teams building campaigns. Its pricing page lists a Company Commercial License from Pro+ (its terms give commercial rights on Pro to individual creators), and its terms state that only images made on Scale are private: those made on Free, Pro and Pro+ show up in the Flair Gallery. Herofab does one narrower job: a phone photo of a product becomes on-model, ghost mannequin and studio images for the product page, at a fixed credit cost per tool, with free fixes every month and downloads sized for each marketplace.
Where do these figures come from?
From each company's own pricing page, read on 26 September 2026: Flair pricing and the Herofab pricing. Prices change; the source pages are the final reference.
Your next collection, shot this week.
20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.