Herofab and Photta, side by side.
Both work in credits with a similar cost per image. At the same Brand price Herofab includes more credits; for the same 5,000 credits its Studio plan costs less; and the Seller, Brand and Studio plans include more free fixes each month.
Features compared.
From each company's own site, checked 13 October 2026. A dash means the feature is not listed there, not that it does not exist.
| Herofab Our pick | Photta | |
|---|---|---|
| Marketplace-sized downloads | Offered | Not listed on its site |
| Virtual try-on | Offered | Offered |
| Accessories on a model | Offered | Offered |
| Ghost mannequin | Offered | Offered |
| Pose change | Offered | Offered |
| Create your own AI model | Offered | Offered |
| Product scenes and packshots | Offered | Offered |
| Colour variants | Offered | Offered |
| Background removal | Offered | Offered |
| Upscaling | Offered | Offered |
| Public API | All plans | All plans |
| Video | Not offered | Offered |
| Website languages | 19 | 19 |
| Features listed, of those compared | 11 of 12 | 11 of 12 |
OfferedNot offeredNot listed on its site
Sources for this table
- www.photta.app/tools/virtual-try-on
- www.photta.app/
- www.photta.app/tools/ai-ghost-mannequin-free
- www.photta.app/tools/pose-changer
- www.photta.app/tools/model-maker
- www.photta.app/tools/ai-product-photos
- www.photta.app/tools/colorways
- www.photta.app/pricing
- www.photta.app/tools/ai-upscale
- www.photta.app/api
Where they differ.
Herofab from its own plans and tools; Photta from its own site, read on 13 October 2026. A feature named under Herofab is one that Photta's site does not list, which does not prove it is missing.
Where Herofab is ahead of Photta
- Marketplace-sized downloads
- A lower cost per on-model image on the entry plan: $0.38 against $0.47
- A lower cost per on-model image on the largest plan: $0.20 against $0.25
Where Photta is ahead of Herofab
- Video
The figures, as published.
From each company's own pricing page, checked 14 October 2026. Credit units differ between products, so the table sets the facts side by side rather than ranking them.
| Herofab | Photta | |
|---|---|---|
| Entry plan | $19 / month · 250 credits | $14 / month · 150 credits |
| Mid plan | $79 / month · 1,600 credits (Brand) | $79 / month · 1,500 credits (Brand) |
| Top plan | $199 / month · 5,000 credits (Studio) | $249 / month · 5,000 credits (Studio) |
| Credits per image | Try-on 5; 4K +1 | 5 on average |
| Unused plan credits | Reset each billing period | Reset monthly on monthly plans; annual plans roll over |
| Extra credits | Packs never expire | Extra credits do not expire |
| Free fixes a month | 5 · 15 · 50 · 200 | 5 · 10 · 25 · 60 |
| People on one account | 1 · 1 · 3 · 5 | 1 · 2 · 5 · 15 |
| One on-model image, entry plan to largest plan | $0.20–$0.38 | $0.25–$0.47 |
| Free start | 20 credits, once · no card required · images carry a watermark | 20 credits, once · no card required · images carry a watermark |
| Refunds | Within 14 days, while the credits are unused | Under conditions, per its refund policy |
Source: www.photta.app/pricing · checked 14 October 2026
Pricing: every plan, as listed.
Paid plans with a public price, billed monthly, from each company's own pricing pages, read on 10 October 2026. Units differ between tools, so compare images, not credits.
| Plan | Per month | Included each month |
|---|---|---|
| Herofab | ||
| Starter | $19 | 250 credits |
| Seller | $39 | 700 credits |
| Brand | $79 | 1,600 credits |
| Studio | $199 | 5,000 credits |
| Photta | ||
| Hobby | $14 | 150 credits |
| Seller | $29 | 500 credits |
| Brand | $79 | 1,500 credits |
| Studio | $249 | 5,000 credits |
Built for the product page.
Fixed cost per tool
Every tool has one credit cost, shown before you generate — a try-on is always 5 credits, 4K adds one.
Credits back on failure
Credits are held when a job starts and charged only on delivery; a failed job returns them.
Checked before you pay
A photo that shows only the back of a product, or a product still in its packaging, is flagged before a credit is spent.
Free fixes every month
Mark the area that is wrong and describe it; every plan includes free fixes.
Marketplace-ready sizing
Delivered at the exact size of the marketplace you sell on, without cropping the product.
AI marking built in
Every image carries the IPTC marker for AI-generated media inside the file, as the EU AI Act requires.
Ask an AI about this.
Each button opens the assistant with the question already written. The answer is the assistant's own; Herofab does not write or see it.
Compare Herofab (herofab.app) and Photta for AI product photos: features, price per image, and what each one does not offer. Use each company's own site and say where they differ.
What should you compare before choosing?
How does Herofab compare with Photta?
Both work in credits with a similar cost per image. At the same Brand price Herofab includes more credits; for the same 5,000 credits its Studio plan costs less; and the Seller, Brand and Studio plans include more free fixes each month.
Is Photta cheaper than Herofab?
Per on-model image on the entry plan, Herofab costs less: $0.38 against $0.47. On the largest plan, Herofab costs less per on-model image: $0.20 against $0.25.
Where do these figures come from?
From each company's own pricing page, read on 14 October 2026: Photta pricing and the Herofab pricing. Prices change; the source pages are the final reference.
Your next collection, shot this week.
20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.