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Check your photo against Amazon's rules.

Amazon sets rules for the main image that can be measured from the photo: background colour, product fill, and cut-off edges. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.

The brown leather tote alone on a white studio background, front view · Amazon main image checker
Source photo: On a door. Made with Herofab · Packshot studio
Free tool · first use without sign-up

Choose a marketplace and a photo.

Rules come from each marketplace's own help pages, summarised in the guides (checked 10 October 2026). Size, file size and format are checked as well.

Official rules

What Amazon asks for.

Source: sellercentral.amazon.com, Amazon — Sell on Amazon: product photos · checked 10 October 2026 · Read again · 13 October 2026

Main image
Pure white background (RGB 255, 255, 255)
The product fills at least 85% of the image
The whole product in frame, nothing cut off
Size
500 to 10,000 pixels on the longest side
Zoom
Images larger than 1,000 pixels on each side enable zoom
Formats
JPEG, TIFF, PNG or non-animated GIF; JPEG is preferred
Quality
Clear, unpixellated, with no jagged edges
Number
At least one image per product; at least six are recommended
Product fill
The product should fill 85% or more of the frame
Background
In most cases, product shots against a white background (RGB 255, 255, 255)
Where
Worldwide
Amazon image resizer
1,600 × 1,600 px — above the 1,000-pixel zoom threshold on both sides.
Herofab
1,600 × 1,600 px, within the limits Amazon publishes

How each rule is measured.

By marketplace

Checkers by marketplace.

Free tool · first use without sign-up

Herofab free tools continue with a free account

The first use of each tool runs without sign-up. From the second use, the tools run with a free Herofab account; files are still processed in the browser and are not uploaded. This way, every free tool remains available with no usage limit.

After sign-up, Herofab opens in the product studio, which places the product from one photo on a white studio background.

Questions

Amazon main images, answered.

What background does Amazon require for the main image?

Pure white background (RGB 255, 255, 255). The checker reads the background from the edges of the photo and reports its exact RGB value.

How much of the image must the product fill on Amazon?

The product fills at least 85% of the image. The checker measures the product on its longest axis and reports the percentage.

Can the product touch the edge of the frame on Amazon?

The whole product in frame, nothing cut off. A photo in which the product reaches the edge is reported as cut off.

Where do these figures come from?

From Amazon — Sell on Amazon: product photos, read on 10 October 2026. Marketplaces update their rules; the official page is the final reference.

Is my image uploaded?

No. The file is read and processed inside your browser; nothing is sent to a server.

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20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.