Check your photo against Amazon's rules.
Amazon sets rules for the main image that can be measured from the photo: background colour, product fill, and cut-off edges. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.
Choose a marketplace and a photo.
Rules come from each marketplace's own help pages, summarised in the guides (checked 24 September 2026). Size, file size and format are checked as well.
What Amazon asks for.
Source: sellercentral.amazon.com, Amazon — Sell on Amazon: product photos · checked 24 September 2026
- Main image
- Pure white background (RGB 255, 255, 255)
- Main image
- The product fills at least 85% of the image
- Main image
- The whole product in frame, nothing cut off
- Size
- 500 to 10,000 pixels on the longest side
- Zoom
- Images larger than 1,000 pixels on each side enable zoom
- Formats
- JPEG, TIFF, PNG or non-animated GIF; JPEG is preferred
- Quality
- Clear, unpixellated, with no jagged edges
- Number
- At least one image per product; at least six are recommended
How each rule is measured.
- Background colour
- The background colour is the median of a thin band along all four edges. A pure-white rule passes only when that band is RGB 255, 255, 255; near-white values such as 253 are reported with their exact colour.
- Product fill
- The product is separated from a plain background by growing the background inwards from the edges until the colour changes sharply. Fill is the product's share of the frame on its longest axis, the way Amazon's 85% and Google's 75–90% rules are read.
- Cut-off edges
- A product whose outline reaches the edge of the frame is reported as cut off, together with the edges it touches.
- Scene photos
- Room and lifestyle photos have no plain background to measure against, so fill, edges and shadow are marked as not measured rather than guessed.
Checkers by marketplace.
Amazon main images, answered.
What background does Amazon require for the main image?
Pure white background (RGB 255, 255, 255). The checker reads the background from the edges of the photo and reports its exact RGB value.
How much of the image must the product fill on Amazon?
The product fills at least 85% of the image. The checker measures the product on its longest axis and reports the percentage.
Can the product touch the edge of the frame on Amazon?
The whole product in frame, nothing cut off. A photo in which the product reaches the edge is reported as cut off.
What size should Amazon product images be?
500 to 10,000 pixels on the longest side; more than 1,000 pixels per side enables zoom.
Where do these figures come from?
From Amazon — Sell on Amazon: product photos, read on 24 September 2026. Marketplaces update their rules; the official page is the final reference.
Is my image uploaded?
No. The file is read and processed inside your browser; nothing is sent to a server.
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