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Product photos ready for bol.

Background removal on white and the ghost mannequin deliver the product on its own, without a model — the kind of main image bol describes. Images made on a plan or with a credit pack carry no watermark or added text.

Netherlands · Belgium

What bol asks for, covered.

01

Model-free main image

bol's main image shows the item alone; background removal and the ghost mannequin deliver exactly that.

02

White, without shadow

White backgrounds for the first photo, with a no-shadow option.

03

Zoom-ready

Square 2K and 4K output clears bol's 1,200-pixel zoom threshold.

All bol image requirements

Source: bol Partner Platform — These rules apply to your images. Checked 24 September 2026.

Size
At least 500 × 500 and at most 6,000 × 6,000 pixels; white space does not count towards these limits
File size
At least 30 KB and at most 10 MB
Zoom
Works with images of at least 1,200 × 1,200 pixels
Main image
The front of the item, out of its packaging, on a white, neutral background with no visible shadows; no models, texts or lifestyle setting
Not allowed
Discount labels, watermarks, company names or logos, and promotional text
Enforcement
Images outside the size limits get an error message; since 1 July 2025 bol no longer enforces its other image guidelines, but still enforces the rules on self-promotion
Questions

bol, answered.

What size should bol product images be?

At least 500 × 500 and at most 6,000 × 6,000 pixels, 30 KB to 10 MB; zoom works from 1,200 × 1,200 pixels.

Can I check my images before uploading?

Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.

Where do these figures come from?

From bol Partner Platform — These rules apply to your images, read on 24 September 2026. Marketplaces update their rules; the official page is the final reference.

Early access

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