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bol product image requirements

At least 500 × 500 and at most 6,000 × 6,000 pixels, 30 KB to 10 MB; zoom works from 1,200 × 1,200 pixels.

At a glance

Size
At least 500 × 500 and at most 6,000 × 6,000 pixels; white space does not count towards these limits
Zoom
Works with images of at least 1,200 × 1,200 pixels
File size
At least 30 KB and at most 10 MB
Main image
The front of the item, out of its packaging, on a white, neutral background with no visible shadows; no models, texts or lifestyle setting
All bol image requirements
SizeAt least 500 × 500 and at most 6,000 × 6,000 pixels; white space does not count towards these limits
At least 30 KB and at most 10 MB
Aspect ratio
BackgroundThe front of the item, out of its packaging, on a white, neutral background with no visible shadows; no models, texts or lifestyle setting
A white, neutral background with no visible shadows, except for lifestyle images; different perspectives, at least straight from the front and as full-frame as possible; only the item itself and its accessories
FormatsAt least 30 KB and at most 10 MB
File sizeAt least 30 KB and at most 10 MB
Sourcebol Partner Platform — These rules apply to your images
Checked10 October 2026
Ecru T-shirt as a ghost mannequin image on white
Source photo. Made with Herofab · Ghost mannequin
Netherlands · Belgium

All bol image requirements

Source: bol Partner Platform — These rules apply to your images. Checked 10 October 2026. Read again · 13 October 2026

Size
At least 500 × 500 and at most 6,000 × 6,000 pixels; white space does not count towards these limits
File size
At least 30 KB and at most 10 MB
Zoom
Works with images of at least 1,200 × 1,200 pixels
Main image
The front of the item, out of its packaging, on a white, neutral background with no visible shadows; no models, texts or lifestyle setting
Not allowed
Discount labels, watermarks, company names or logos, and promotional text
Enforcement
Images outside the size limits get an error message; since 1 July 2025 bol no longer enforces its other image guidelines, but still enforces the rules on self-promotion
Main image: not allowed
One image that combines the front, side and rear views; an illustration, drawing, logo or icon in place of the item
Packaging
An image of the item in its packaging is allowed, provided the item is also visible out of its packaging; board games and media carriers are exceptions
Other images
A white, neutral background with no visible shadows, except for lifestyle images; different perspectives, at least straight from the front and as full-frame as possible; only the item itself and its accessories
Also not allowed
Stickers from Kieskeurig or Consumentenbond; generic or graphic images and illustrations that are not actual product images, except in the categories Hardware and Vehicles and Parts; comparisons with other items; reviews
Duplicates
A one-to-one copy of an image is detected as a duplicate and not loaded
Herofab

What bol asks for, covered.

Background removal on white and the ghost mannequin deliver the product on its own, without a model — the kind of main image bol describes. Images made on a plan or with a credit pack carry no watermark or added text.

01

Model-free main image

bol's main image shows the item alone; background removal and the ghost mannequin deliver exactly that.

02

White, without shadow

White backgrounds for the first photo, with a no-shadow option.

03

Zoom-ready

Square 2K and 4K output clears bol's 1,200-pixel zoom threshold.

Questions

bol, answered.

What size should bol product images be?

At least 500 × 500 and at most 6,000 × 6,000 pixels, 30 KB to 10 MB; zoom works from 1,200 × 1,200 pixels.

How large can a product image file be on bol?

At least 30 KB and at most 10 MB. Source: bol Partner Platform — These rules apply to your images, checked 10 October 2026.

What image size enables zoom on bol?

Works with images of at least 1,200 × 1,200 pixels. Source: bol Partner Platform — These rules apply to your images, checked 10 October 2026.

What should the main image look like on bol?

The front of the item, out of its packaging, on a white, neutral background with no visible shadows; no models, texts or lifestyle setting. Source: bol Partner Platform — These rules apply to your images, checked 10 October 2026.

What is not allowed in product images on bol?

Discount labels, watermarks, company names or logos, and promotional text. Source: bol Partner Platform — These rules apply to your images, checked 10 October 2026.

What size does Herofab download for bol?

2,000 × 2,000 px, within the limits bol publishes. After delivery, choose bol under “For a marketplace”: the file is made from your delivered image, without cropping and at no extra credit.

Can I check my images before uploading?

Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.

Where do these figures come from?

From bol Partner Platform — These rules apply to your images, read on 10 October 2026. Marketplaces update their rules; the official page is the final reference.

Glossary
Get started

Your next collection, shot this week.

20 credits at sign-up, no card required. Images made with free credits carry a watermark. Herofab also removes the watermark from those images once credits are purchased.