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Check your photo against Coupang's rules.

Coupang sets rules for the main image that can be measured from the photo: background colour and square format. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.

The brown leather tote alone on a white studio background, front view
Source photo: On a door. Made with Herofab · Packshot studio
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Choose a marketplace and a photo.

Rules come from each marketplace's own help pages, summarised in the guides (checked 11 October 2026). Size, file size and format are checked as well.

Official rules

What Coupang asks for.

Source: Coupang Marketplace Seller Academy — 상품 등록 가이드; Coupang Developers — 상품 생성 API · checked 11 October 2026

Main image
White background
Main image
Square image, width equal to height
Size
The seller academy gives at least 500 pixels, with 1,000 × 1,000 pixels recommended; the product API accepts square images from 500 × 500 to 5,000 × 5,000 pixels
Formats
JPG or PNG
File size
10 MB or less in the seller academy's listing guide; 3 MB or less through the product API
Shape
Square; an image that is not square is resized by Coupang and registered automatically
Number
One main image and up to 9 additional images; Coupang may change registered images to fit its standards
Main image
The listing guide's answer on image specifications: 1,000 × 1,000 pixels or larger, showing only the product clearly on a white background
Method

How each rule is measured.

Background colour
The background colour is the median of a thin band along all four edges. A pure-white rule passes only when that band is RGB 255, 255, 255; near-white values such as 253 are reported with their exact colour.
Square format
Width and height must match to within 2%.
Scene photos
Room and lifestyle photos have no plain background to measure against, so fill, edges and shadow are marked as not measured rather than guessed.
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The first use of each tool runs without sign-up. From the second use, the tools run with a free Herofab account; files are still processed in the browser and are not uploaded. This way, every free tool remains available with no usage limit.

Questions

Coupang main images, answered.

What background does Coupang require for the main image?

White background. The checker reads the background from the edges of the photo and reports its exact RGB value.

Does Coupang require square images?

Square image, width equal to height. The checker compares the width and height in pixels.

Where do these figures come from?

From Coupang Marketplace Seller Academy — 상품 등록 가이드; Coupang Developers — 상품 생성 API, read on 11 October 2026. Marketplaces update their rules; the official page is the final reference.

Is my image uploaded?

No. The file is read and processed inside your browser; nothing is sent to a server.

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