Coats on a model, from one photo.
A coat is the longest and heaviest piece in most collections, and the hardest to photograph well on a rail. Herofab dresses a studio model in it from a single hanger photo, with the cloth, the collar, the buttons and the belt briefed to stay as they are.
What a coat photo has to carry.
- 1
Length and proportion
Whether a coat ends at the thigh, the knee or the calf is the first thing a buyer wants to know. Compare the hem on the model with the coat's real length class; the fit follows the size chosen and illustrates the cut without measuring it.
- 2
Collar, lapels and front closure
Notch lapel, funnel neck, shawl or hooded: the collar and its stand frame the face. On a double-breasted front, count both button rows and see that the wrap direction is unchanged; on a trench, look for the storm flap, the epaulettes and the cuff straps.
- 3
Belt, vents and lining
A belt should pass through its loops and keep its buckle. Back vents and a centre pleat only appear in a back view, and the lining shows only where the front opens, so what the source photo reveals of them is all the image has to work from.
Photographing a coat for try-on.
- Hang the coat high enough that the hem clears the floor, step back until collar and hem are both in the frame, and hold the phone at chest height.
- Fasten the buttons, thread the belt through its loops and tie or buckle it; a belt left dangling to one side reads as a loose strap.
- Photograph the back as well when it has a vent, a half-belt or a pleat, and add a close-up of textured cloth such as herringbone or bouclé.
Virtual try-on for coats, answered.
Does a calf-length coat fit into one image?
Start with the source: the whole coat, hem included, has to be in the photo, because a part outside the frame cannot be added back faithfully. Then pick a portrait aspect ratio and a standing pose. Sitting and close-up poses suit additional images, not the one that has to show the length.
Can the lining be seen when the coat is worn open?
Only as far as the photo shows it. A coat photographed closed offers no view of the lining, and what is hidden cannot be reproduced faithfully. If a contrast or printed lining is a selling point, hang the coat open with the fronts spread and add a detail close-up of the lining.
Which backgrounds suit outerwear?
Studio white and studio grey keep a listing consistent with the rest of a catalogue. For a seasonal image there are outdoor locations such as a city street or a garden, with overcast or morning light among the options. The coat is briefed to remain the same garment in every setting.
How much does it cost?
5 credits per image, plus one credit for 4K. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 4 images with this tool.
Your next collection, shot this week.
20 credits at sign-up, no card required. Images made with free credits carry a watermark.