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Compress images for Facebook & Instagram Shop.

Drop your photos and download them under 8 MB, the file-size limit in Facebook & Instagram Shop's image rules. The quality is lowered first and the pixel dimensions only when needed; the photo is never cropped. It runs in your browser; nothing is uploaded.

Black-dial watch with a mesh strap on white, three-quarter view
Source photo: Plain product photo. Made with Herofab · Packshot studio
Free tool · first use without sign-up

Under 8 MB per image, saved as JPG

Limits come from each platform's own help pages, summarised in the guides (checked 24 September 2026).

Official rules

What Facebook & Instagram Shop asks for.

Source: Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager · checked 11 October 2026

At least 500 × 500 pixels, 1,024 × 1,024 recommended for Shops; JPEG or PNG up to 8 MB; no text overlays, promo codes or watermarks.

Limit used
Under 8 MB per image, saved as JPG
Pixels kept
The shorter side stays at 500 px or more.
Size
At least 500 × 500 pixels; in Shops on Facebook and Instagram images are displayed square (1:1), and 1,024 × 1,024 pixels is recommended
Formats
JPEG or PNG; Meta suggests JPEG over PNG where possible
File size
8 MB maximum
Consistency
All images in the same aspect ratio, 1:1 or 4:5, to prevent automatic adjustments
Facebook & Instagram Shop image guideProduct photo checkerFacebook & Instagram Shop image resizerImage compressor
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Free tool · first use without sign-up

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The first use of each tool runs without sign-up. From the second use, the tools run with a free Herofab account; files are still processed in the browser and are not uploaded. This way, every free tool remains available with no usage limit.

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Questions

Compressing for Facebook & Instagram Shop, answered.

What is the image file-size limit on Facebook & Instagram Shop?

8 MB per image, according to the rules summarised in the Facebook & Instagram Shop guide. This tool saves each photo as a JPG under that size.

Is JPG accepted on Facebook & Instagram Shop?

Yes. The formats Facebook & Instagram Shop lists are JPEG and PNG.

Does compressing for Facebook & Instagram Shop change the pixel size?

Only when lowering the quality is not enough to get under 8 MB. The shorter side stays at 500 px or more.

Where do these figures come from?

From Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, read on 11 October 2026. Marketplaces update their rules; the official page is the final reference.

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20 credits at sign-up, no card required. Images made with free credits carry a watermark.