Kickstarter image specs

Kickstarter images: 50 MB or less in JPEG, PNG or GIF; reward images 3:2 and at least 348 × 232 pixels; AI-generated content must be disclosed.

JPEG, PNG or GIF are the recommended file types for story and update images, and reward, add-on and item images accept JPG, PNG or GIF; TIFF, BMP, HEIC and HEIF files cannot be uploaded. Source: Kickstarter Help Center — How do I include images or other media in my project description and updates?; How do I add rewards to my project?; How do I itemize my rewards?; How do I customize my Spotlight page?; Can I use AI-generated content or create AI technology in my project?; What are the rules for hardware and product design projects?; Is a project video required to launch?, checked 12 October 2026.

Images must be 50 MB or less, in the project description and updates as well as on rewards, add-ons and items. Source: Kickstarter Help Center — How do I include images or other media in my project description and updates?; How do I add rewards to my project?; How do I itemize my rewards?; How do I customize my Spotlight page?; Can I use AI-generated content or create AI technology in my project?; What are the rules for hardware and product design projects?; Is a project video required to launch?, checked 12 October 2026.

An optional image can be added to each reward tier, add-on and item. Source: Kickstarter Help Center — How do I include images or other media in my project description and updates?; How do I add rewards to my project?; How do I itemize my rewards?; How do I customize my Spotlight page?; Can I use AI-generated content or create AI technology in my project?; What are the rules for hardware and product design projects?; Is a project video required to launch?, checked 12 October 2026.

Photorealistic renderings are not allowed in hardware and product design projects, whose creators are required to show working prototypes. Source: Kickstarter Help Center — How do I include images or other media in my project description and updates?; How do I add rewards to my project?; How do I itemize my rewards?; How do I customize my Spotlight page?; Can I use AI-generated content or create AI technology in my project?; What are the rules for hardware and product design projects?; Is a project video required to launch?, checked 12 October 2026.

Projects using AI tools to generate images, text or other output must disclose, in the submission and on the project page, what AI technology is used, how the AI-produced content is incorporated and which elements are created using AI output. Source: Kickstarter Help Center — How do I include images or other media in my project description and updates?; How do I add rewards to my project?; How do I itemize my rewards?; How do I customize my Spotlight page?; Can I use AI-generated content or create AI technology in my project?; What are the rules for hardware and product design projects?; Is a project video required to launch?, checked 12 October 2026.

Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.

From Kickstarter Help Center — How do I include images or other media in my project description and updates?; How do I add rewards to my project?; How do I itemize my rewards?; How do I customize my Spotlight page?; Can I use AI-generated content or create AI technology in my project?; What are the rules for hardware and product design projects?; Is a project video required to launch?, read on 12 October 2026. Platforms update their specs; the official page is the final reference.