TikTok ads image specs
Carousel ads take 2 to 35 JPG or PNG images: vertical 720 × 1,280, square 640 × 640 or horizontal 1,200 × 628 pixels; AI-generated content must be disclosed.
All TikTok ads image requirements
Source: TikTok Business Help Center — Specifications for Carousel Ads; Catalog Product Parameters; TikTok Advertising Policies — Misleading and false content. Checked 12 October 2026. Read again · 12 October 2026
- Size
- Carousel image resolution: vertical 720 × 1,280 pixels, square 640 × 640 or horizontal 1,200 × 628
- Number
- A Standard Carousel takes 2 to 35 uploaded images; a VSA Carousel shows 2 to 20 product images from the catalogue
- Formats
- JPG, JPEG or PNG
- File size
- A file size of 100 KB or less is suggested for each image
- Music
- Music is required for carousel ads and plays on a loop
- Caption and link
- A Standard Carousel has one ad caption, one call to action and one URL for all images
- Catalogue images
- At least 500 × 500 pixels, in JPEG or PNG; a product that does not meet the minimum is not approved. TikTok advises a white background, without blurred images, placeholders, distracting logos or watermarks
- Not allowed
- Blurry, unclear or unrecognisable visuals, incomplete or illegible text, and blurred or masked third-party watermarks
- AI images
- Content that is completely AI-generated or significantly edited by AI must be disclosed with the AIGC label or a clear disclaimer, caption, watermark or sticker; minor edits such as removing or modifying backgrounds are listed as insignificant. Undisclosed AI-generated content leads to the ad being rejected or restricted
What TikTok ads asks for, covered.
Herofab's ad creative tool delivers a 9:16 story at 1,152 × 2,048 pixels and a square at 2,048 × 2,048, both above the carousel resolutions TikTok lists. The files are far larger than the 100 KB TikTok suggests, so they need compressing before upload. Every image carries the IPTC marker for AI-generated media in its metadata; the AI disclosure in TikTok Ads Manager is still set by the advertiser.
Vertical and square covered
Ad creative delivers 9:16 at 1,152 × 2,048 and 1:1 at 2,048 × 2,048 pixels, above the 720 × 1,280 and 640 × 640 TikTok lists.
Compress before upload
TikTok suggests 100 KB or less per carousel image; a 2K file is larger and has to be compressed first.
Disclosure stays with the advertiser
Herofab marks every file as AI-generated in its metadata; the AIGC label or disclaimer on the ad is set in TikTok Ads Manager.
TikTok ads, answered.
What image size is right for TikTok ads?
Carousel ads take 2 to 35 JPG or PNG images: vertical 720 × 1,280, square 640 × 640 or horizontal 1,200 × 628 pixels; AI-generated content must be disclosed.
How many images can be used in TikTok ads?
A Standard Carousel takes 2 to 35 uploaded images; a VSA Carousel shows 2 to 20 product images from the catalogue. Source: TikTok Business Help Center — Specifications for Carousel Ads; Catalog Product Parameters; TikTok Advertising Policies — Misleading and false content, checked 12 October 2026.
Which image formats can be used for TikTok ads?
JPG, JPEG or PNG. Source: TikTok Business Help Center — Specifications for Carousel Ads; Catalog Product Parameters; TikTok Advertising Policies — Misleading and false content, checked 12 October 2026.
How large can an image file be for TikTok ads?
A file size of 100 KB or less is suggested for each image. Source: TikTok Business Help Center — Specifications for Carousel Ads; Catalog Product Parameters; TikTok Advertising Policies — Misleading and false content, checked 12 October 2026.
What is not allowed in images for TikTok ads?
Blurry, unclear or unrecognisable visuals, incomplete or illegible text, and blurred or masked third-party watermarks. Source: TikTok Business Help Center — Specifications for Carousel Ads; Catalog Product Parameters; TikTok Advertising Policies — Misleading and false content, checked 12 October 2026.
What are the rules for AI-generated images in TikTok ads?
Content that is completely AI-generated or significantly edited by AI must be disclosed with the AIGC label or a clear disclaimer, caption, watermark or sticker; minor edits such as removing or modifying backgrounds are listed as insignificant. Undisclosed AI-generated content leads to the ad being rejected or restricted. Source: TikTok Business Help Center — Specifications for Carousel Ads; Catalog Product Parameters; TikTok Advertising Policies — Misleading and false content, checked 12 October 2026.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From TikTok Business Help Center — Specifications for Carousel Ads; Catalog Product Parameters; TikTok Advertising Policies — Misleading and false content, read on 12 October 2026. Platforms update their specs; the official page is the final reference.
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