Snapchat ads image specs
Snapchat single image ads use a 1,080 × 1,920 pixel, 9:16 canvas in PNG or JPEG up to 5 MB; collection thumbnails are square, 160 pixels or more.
All Snapchat ads image requirements
Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies. Checked 12 October 2026.
- Size
- Full-screen canvas of 1,080 × 1,920 pixels; minimum image size of 720 × 1,280 pixels
- Aspect ratio
- 9:16 is the required image ratio; ads must be full screen and vertically formatted
- Formats
- Single image: PNG or JPEG; collection thumbnails: static .jpg or .png only; story ad tile image: .png
- File size
- Single image 5 MB maximum; collection thumbnails 2 MB or less each; story ad tile image up to 2 MB
- Collection thumbnails
- 2, 3 or 4 square images, each equal to or more than 160 × 160 pixels
- Story ad tile
- One image of 360 × 600 pixels with a 175-pixel buffer zone at the top, plus a logo of 993 × 284 pixels as a PNG on a transparent background
- Number
- A story ad tile opens to a collection of 1–10 images or videos; a collection ad shows 2, 3 or 4 thumbnails
- Safe area
- Keep the top 150 pixels and the bottom 330 pixels of the canvas clear of graphics or logos; in collection ads, avoid critical elements in the bottom 450 pixels
- Brand name and headline
- Both must be added: brand name up to 32 characters and headline up to 34 characters, with spaces
- Not allowed
- Snapchat UI elements or organic Snap features, Snapcodes, headlines in all capital letters, and important creative elements placed outside the ad safe zones
- AI images
- Ads Manager offers an optional Add AI Info toggle for creative generated or materially modified using generative AI; content manipulated for false or misleading purposes through generative AI is prohibited
- Product catalogue images
- WebP, JPEG or PNG, at least 200 pixels wide and 200 pixels high; GIFs are not supported
What Snapchat ads asks for, covered.
Herofab's ad creative tool delivers a 9:16 story at 1,152 × 2,048 pixels: the ratio Snapchat requires, above its 720 × 1,280-pixel minimum. In that format the headline, supporting line and button text are set between 14% and 40% of the height, clear of the top 150 and the bottom 330 pixels Snapchat asks to keep free on its 1,080 × 1,920 canvas. A 2K PNG can weigh more than the 5 MB limit, so the JPG download is the safer file. Every image carries the IPTC marker for AI-generated media; the Add AI Info toggle in Ads Manager is set by the advertiser.
Full-screen 9:16
The story format is 1,152 × 2,048 pixels, in the 9:16 ratio Snapchat requires and above the 720 × 1,280 minimum.
Text inside the safe area
Headline, supporting line and button text sit between 14% and 40% of the height, clear of the top and bottom bands Snapchat keeps free.
JPG under 5 MB
Herofab images can be downloaded as PNG or JPG; a 2K PNG can exceed the 5 MB limit.
Snapchat ads, answered.
What image size is right for Snapchat ads?
Snapchat single image ads use a 1,080 × 1,920 pixel, 9:16 canvas in PNG or JPEG up to 5 MB; collection thumbnails are square, 160 pixels or more.
Which image formats can be used for Snapchat ads?
Single image: PNG or JPEG; collection thumbnails: static .jpg or .png only; story ad tile image: .png. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026.
How large can an image file be for Snapchat ads?
Single image 5 MB maximum; collection thumbnails 2 MB or less each; story ad tile image up to 2 MB. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026.
How many images can be used in Snapchat ads?
A story ad tile opens to a collection of 1–10 images or videos; a collection ad shows 2, 3 or 4 thumbnails. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026.
What is not allowed in images for Snapchat ads?
Snapchat UI elements or organic Snap features, Snapcodes, headlines in all capital letters, and important creative elements placed outside the ad safe zones. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026.
What are the rules for AI-generated images in Snapchat ads?
Ads Manager offers an optional Add AI Info toggle for creative generated or materially modified using generative AI; content manipulated for false or misleading purposes through generative AI is prohibited. Source: Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, checked 12 October 2026.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From Snapchat Business Help Center — Single Image or Video Specifications; Collection Ad Specifications; Story Ad Specifications; Single Image or Video Creative Best Practices; Single Image or Video Restrictions; About AI Info on Ads; Product Catalog Field List; Snap Advertising Policies, read on 12 October 2026. Platforms update their specs; the official page is the final reference.
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