Google Ads image specs
Landscape 1,200 × 628, square 1,200 × 1,200 and portrait 960 × 1,200 pixels are recommended; JPG or PNG up to 5 MB, key content in the centre 80%.
All Google Ads image requirements
Source: Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads. Checked 12 October 2026. Read again · 12 October 2026
- Landscape
- 1.91:1 — 1,200 × 628 pixels recommended, 600 × 314 minimum, in Performance Max, Demand Gen and responsive display ads
- Square
- 1:1 — 1,200 × 1,200 pixels recommended, 300 × 300 minimum, in Performance Max and Demand Gen; Performance Max requires square images
- Portrait
- 4:5 — 960 × 1,200 pixels recommended, 480 × 600 minimum, in Performance Max and Demand Gen
- Vertical
- 9:16 — 1,080 × 1,920 pixels recommended, 600 × 1,067 minimum; a Demand Gen format, recommended for YouTube Shorts
- Formats
- JPG or PNG
- File size
- Up to 5 MB per image (5,120 KB)
- Number
- Performance Max takes up to 20 images per aspect ratio and a Demand Gen ad up to 20 image assets; a Demand Gen carousel takes 2 to 10 images, one per card, all in the same aspect ratio
- Safe area
- Content needs to be in the centre 80% of the image, the area that is not cut off whatever the screen size
- Text on images
- Performance Max accepts images with overlays; Google recommends at least one image without overlays for each aspect ratio
- Logo
- Square 1:1 — 1,200 × 1,200 pixels recommended, 128 × 128 minimum; landscape 4:1 — 1,200 × 300 recommended, 512 × 128 minimum (Performance Max)
- AI images
- The AI label setting lets advertisers disclose assets as AI-generated or edited; for campaigns that target the European Union, India or New York, ads with such assets also carry a visible label
What Google Ads asks for, covered.
Herofab's ad creative tool delivers a square 1:1 image at 2,048 × 2,048 pixels, a portrait 4:5 at 1,640 × 2,050 and a 9:16 story at 1,152 × 2,048, each above the size Google Ads recommends for that ratio. Herofab has no 1.91:1 ratio: the 16:9 banner is its closest landscape format and has to be cropped to 1.91:1.
Square and portrait covered
Ad creative delivers 1:1 at 2,048 × 2,048 and 4:5 at 1,640 × 2,050 pixels, above the recommended 1,200 × 1,200 and 960 × 1,200.
Landscape needs a crop
Herofab has no 1.91:1 ratio; the 16:9 banner at 2,048 × 1,152 pixels is the closest format and has to be cropped to 1.91:1.
AI marked in the file
Every image carries the IPTC marker for AI-generated media in its metadata; the AI label setting in Google Ads is still set by the advertiser.
Google Ads, answered.
What image size is right for Google Ads?
Landscape 1,200 × 628, square 1,200 × 1,200 and portrait 960 × 1,200 pixels are recommended; JPG or PNG up to 5 MB, key content in the centre 80%.
Which image formats can be used for Google Ads?
JPG or PNG. Source: Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, checked 12 October 2026.
How large can an image file be for Google Ads?
Up to 5 MB per image (5,120 KB). Source: Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, checked 12 October 2026.
How many images can be used in Google Ads?
Performance Max takes up to 20 images per aspect ratio and a Demand Gen ad up to 20 image assets; a Demand Gen carousel takes 2 to 10 images, one per card, all in the same aspect ratio. Source: Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, checked 12 October 2026.
What are the rules for AI-generated images in Google Ads?
The AI label setting lets advertisers disclose assets as AI-generated or edited; for campaigns that target the European Union, India or New York, ads with such assets also carry a visible label. Source: Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, checked 12 October 2026.
Can I check my images before uploading?
Yes. The free image size checker reads each file in your browser and tests it against these rules; the image is not uploaded.
Where do these figures come from?
From Google Ads Help — Performance Max specs and format requirements; Demand Gen image assets; AI labels in Google Ads, read on 12 October 2026. Platforms update their specs; the official page is the final reference.
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