---
title: "Wolf & Badger main image checker — free, in your browser | Herofab"
description: "Check a product photo against Wolf & Badger's main-image rules: background colour and square format. Free, in your browser; nothing is uploaded."
url: https://herofab.app/tools/wolf-badger-product-photo-checker
language: en
updated: 2026-10-12
---

# Check your photo against Wolf & Badger's rules.

Wolf & Badger sets rules for the main image that can be measured from the photo: background colour and square format. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.

![The brown leather tote alone on a white studio background, front view](https://herofab.app/img/ex/tote-packshot-1100.webp)

Made with Herofab · Packshot studio

## Choose a marketplace and a photo.

Rules come from each marketplace's own help pages, summarised in the [guides](https://herofab.app/guides/) (checked 12 October 2026). Size, file size and format are checked as well.

## What Wolf & Badger asks for.

Source: [Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?](https://kb.wolfandbadger.com/image-requirements-apparel) · checked 12 October 2026

- **Main image:** Pure white background (RGB 255, 255, 255)
- **Main image:** Square image, width equal to height
- **Main image:** Compulsory: at least one front-facing cut-out or pack shot on a completely white background, placed first; a first photo with models, mannequins or staging is rejected
- **Background:** Pure white for the first image and all pack shots; a first photo whose white is off-colour or has too many shadows may be rejected
- **Size:** 1,500 × 1,500 pixels; the image must be centred and square, and a cropping tool is provided when uploading
- **Formats:** JPEG
- **File size:** Less than 1 MB
- **Resolution:** 72 dpi
- **Additional images:** Alternative angles, model shots and lifestyle images are highly recommended; the second image must differ from the first, and without a lifestyle shot the product may be left out of certain site sections and customer emails
- **Packaged products:** For beauty and homeware, the first or second image must show the product out of its packaging; gift sets need each constituent product shot individually in later images
- **Image order:** Label the cut-out product shot 1, then order the remaining images accordingly (2, 3, 4...)
- **Not allowed:** Logos or text on any image; awards or reasons to buy on secondary images
- **AI images:** Permitted for backgrounds, settings, lighting and lifestyle context, but not to generate, alter or improve the product itself; every listing must include at least one true, unedited photograph of the actual product as the hero image, and obviously AI-generated people are not acceptable

[Wolf & Badger image guide](https://herofab.app/guides/wolf-and-badger-image-requirements) · [Product photo checker](https://herofab.app/tools/product-photo-checker)

## How each rule is measured.

- **Background colour:** The background colour is the median of a thin band along all four edges. A pure-white rule passes only when that band is RGB 255, 255, 255; near-white values such as 253 are reported with their exact colour.
- **Square format:** Width and height must match to within 2%.
- **Scene photos:** Room and lifestyle photos have no plain background to measure against, so fill, edges and shadow are marked as not measured rather than guessed.

## Checkers by marketplace.

[Amazon](https://herofab.app/tools/amazon-product-photo-checker) · [Google Shopping](https://herofab.app/tools/google-shopping-product-photo-checker) · [Zalando](https://herofab.app/tools/zalando-product-photo-checker) · [Walmart](https://herofab.app/tools/walmart-product-photo-checker) · [Etsy](https://herofab.app/tools/etsy-product-photo-checker) · [TikTok Shop](https://herofab.app/tools/tiktok-shop-product-photo-checker) · [Kaufland](https://herofab.app/tools/kaufland-product-photo-checker) · [OTTO](https://herofab.app/tools/otto-product-photo-checker) · [Galaxus](https://herofab.app/tools/galaxus-product-photo-checker) · [Mercado Livre](https://herofab.app/tools/mercado-livre-product-photo-checker) · [Faire](https://herofab.app/tools/faire-product-photo-checker) · [Shopee](https://herofab.app/tools/shopee-product-photo-checker) · [Allegro](https://herofab.app/tools/allegro-product-photo-checker) · [Hood.de](https://herofab.app/tools/hood-de-product-photo-checker) · [CDON](https://herofab.app/tools/cdon-product-photo-checker) · [Fyndiq](https://herofab.app/tools/fyndiq-product-photo-checker) · [Cdiscount](https://herofab.app/tools/cdiscount-product-photo-checker) · [Ricardo](https://herofab.app/tools/ricardo-product-photo-checker) · [Heureka](https://herofab.app/tools/heureka-product-photo-checker) · [GLAMI](https://herofab.app/tools/glami-product-photo-checker) · [Best Buy Canada](https://herofab.app/tools/best-buy-canada-product-photo-checker) · [Facebook & Instagram Shop](https://herofab.app/tools/facebook-instagram-shop-product-photo-checker) · [Miinto](https://herofab.app/tools/miinto-product-photo-checker) · [Vinted](https://herofab.app/tools/vinted-product-photo-checker) · [Vestiaire Collective](https://herofab.app/tools/vestiaire-collective-product-photo-checker) · [Tokopedia](https://herofab.app/tools/tokopedia-product-photo-checker) · [Tiki](https://herofab.app/tools/tiki-product-photo-checker) · [Coupang](https://herofab.app/tools/coupang-product-photo-checker) · [Newegg](https://herofab.app/tools/newegg-product-photo-checker) · [noon](https://herofab.app/tools/noon-product-photo-checker) · [Falabella](https://herofab.app/tools/falabella-product-photo-checker) · [Fruugo](https://herofab.app/tools/fruugo-product-photo-checker) · [OnBuy](https://herofab.app/tools/onbuy-product-photo-checker) · [ZALORA](https://herofab.app/tools/zalora-product-photo-checker)

## Wolf & Badger main images, answered.

**What background does Wolf & Badger require for the main image?**

Pure white background (RGB 255, 255, 255). The checker reads the background from the edges of the photo and reports its exact RGB value.

**Does Wolf & Badger require square images?**

Square image, width equal to height. The checker compares the width and height in pixels.

**Where do these figures come from?**

From Wolf & Badger Help Centre — What are the product image requirements for apparel?; accessories & jewellery; beauty; homeware; Can I use AI-generated imagery on Wolf & Badger?; My images/text are being rejected; How can I crop/resize my images in bulk?; Step-by-step, how do I manually upload a product?, read on 12 October 2026. Marketplaces update their rules; the [official page](https://kb.wolfandbadger.com/image-requirements-apparel) is the final reference.

**Is my image uploaded?**

No. The file is read and processed inside your browser; nothing is sent to a server.
