--- title: "Story-format product images from an existing shot | Herofab" description: "Turn a product or on-model image into a tall vertical story format. Herofab extends the scene above and below; the original pixels stay untouched." url: https://herofab.app/tools/story-format-product-images language: en updated: 2026-10-05 --- # A full-screen story image, without a new shoot. A story fills a phone screen from top to bottom, taller than almost any product photo. Extend frame adds scene above and below the image until it reaches the tall vertical format. The added area is the only part generated; the photo itself is laid back over it unchanged. [Start free](https://app.herofab.app/login?lang=en) · [Extend frame](https://herofab.app/tools/extend-image) ![The same studio photo extended to a wide 16:9 frame, the model unchanged](https://herofab.app/img/ex/bomber-wide-1600.webp) Made with Herofab · Extend frame ## What a tall frame adds and where it goes. 1. ### Headroom and floor Going from a portrait or square image to a story format means more wall or sky above the subject and more floor or surface below it. Both should continue what is already there: the same backdrop tone overhead, the same material underfoot. Check that floorboards, tiles or a studio sweep run on without a visible step. 2. ### Where the interface sits Story players usually lay an account name and a progress bar over the top of the image and a reply field or a link over the bottom. The extended headroom and floor are the natural place for those overlays. Check that the face, the product and every detail that matters sit in the middle band, clear of both ends. 3. ### The model's feet and shadow On an on-model image that ends at the ankles, the new floor would begin where the photo stopped, and a part cut off by the border cannot be added back faithfully. Choose a source that shows the model down to the shoes, with their shadow on the floor. The new area then only has to continue the floor. ## The image to start from for a story. - Choose a portrait image where possible; it is closest to the story shape, so the least new scene is needed above and below it. - Make sure the subject is whole from head to foot, or from top handle to base, with some background above and below for the extension to follow. - Avoid a source with text, a watermark or a graphic along its top or bottom edge, which would be left stranded inside the taller frame. ## Story-format product images, answered. **Is the product hidden by the buttons and text of a story?** It need not be. Interface elements usually cover the top and the bottom of a story, and those are the areas the extension adds. The original image, with the product, sits between them. View the delivered image with its upper and lower ends covered to confirm that nothing important is there. **Can a landscape image be turned into a story?** Yes, though a wide image needs far more new scene than a portrait one, since most of the tall frame has to be generated. The product stays as photographed and appears small between large areas of new background. A portrait or square source gives a result in which the product fills more of the screen. **Does the story image come with captions or stickers?** No. Herofab delivers a still image in the tall vertical format, in 2K or 4K. Captions, stickers and links are added in the app where the story is posted. The calm areas at the top and the bottom of the extended image leave space for them. **How much does it cost?** 2 credits per image, plus one credit for 4K. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 10 images with this tool. [Extend frame](https://herofab.app/tools/extend-image) · [Aspect ratio](https://herofab.app/glossary/aspect-ratio) Examples by product [Extend an image for banners](https://herofab.app/tools/extend-image-for-banners) · [Square product images](https://herofab.app/tools/square-product-images)