--- title: "SHOPLINE product photos in an upright format | Herofab" description: "One product photo becomes a studio or styled image for a SHOPLINE store, in the three-by-four portrait that is Herofab's closest upright format." url: https://herofab.app/tools/product-photos-for-shopline language: en updated: 2026-10-12 --- # SHOPLINE product images, upright and consistent. SHOPLINE recommends a two-by-three vertical ratio for product images and advises one ratio for them all. Herofab has no two-by-three; its three-by-four portrait is the closest upright format. The product studio delivers a store's products in that one shape, in a studio or styled scene, wider than the width SHOPLINE recommends. [Start free](https://app.herofab.app/login?lang=en) · [Product studio](https://herofab.app/tools/product-photography) ![The same bottle on a wooden surface](https://herofab.app/img/ex/perfume-wood-1100.webp) Made with Herofab · Product studio ## Where Herofab and SHOPLINE differ, and where they agree. 1. ### A recommended ratio Herofab lacks SHOPLINE can display product images as square, vertical two-by-three, horizontal four-by-three or in their original ratio, and it recommends the vertical one. Herofab has no two-by-three format. Its three-by-four portrait is the closest upright shape, and SHOPLINE can show it in its original ratio. Square is offered by both. 2. ### Consistency before the exact shape SHOPLINE advises a consistent ratio across all product images. Choosing the three-by-four portrait or the square for the whole store follows that advice even without two-by-three. In 2K both shapes are wider than the width SHOPLINE recommends, while the height of the portrait stays below the recommended two-by-three size. 3. ### JPG, and a weight for performance SHOPLINE recommends keeping a file under a stated weight for optimal performance and advises JPG over PNG for faster loading; it also recommends modern formats such as WebP whenever possible. Herofab images download as PNG or JPG, so the JPG is the file for a SHOPLINE store. Themes resize images automatically when loading. ## What SHOPLINE asks for. Source: [SHOPLINE Help Center — Configuring Product Information and Media; Optimizing Image Sizes for Products; Creating and Updating Products in Bulk Using Product Files; Variants Multiple Images: Adding Multiple Images for Variants; Improving Your Store's Website Loading Performance](https://help.shopline.com/hc/en-001/articles/14357538994329-Configuring-Product-Information-and-Media). Checked 12 October 2026. - **Recommended:** 1,600 pixels wide or wider, with a file size under 4 MB for optimal performance - **Formats:** .jpg, .png, .webp and .gif for product images; bulk imports accept JPG, JPEG, PNG, GIF and WebP - **File size:** 20 MB maximum per image, with a maximum resolution of 35 MP - **Aspect ratio:** Product images can be displayed as square (1:1), vertical (2:3), horizontal (4:3) or in their original ratio; 2:3 is the recommended ratio and a consistent ratio across all product images is advised - **Minimum:** At the recommended 2:3 ratio the minimum size is 560 × 840 pixels and the recommended size 1,700 × 2,550 pixels - **Number:** Each product supports up to 500 images in bulk imports; the Variants Multiple Images feature allows up to 10 images for a single variant - **Cover image:** The first image uploaded becomes the cover image shown in the product list and collections; dragging another image to the first position changes it - **Alt text:** ALT text can be added to each product image; in bulk imports it is limited to 512 characters and longer text is truncated - **Automatic resizing:** Themes automatically resize images to appropriate dimensions when loading; JPG is recommended over PNG for faster loading - **WebP:** Modern image formats such as WebP are recommended whenever possible, and large animated GIFs should be replaced with static images or short videos [SHOPLINE product image requirements](https://herofab.app/guides/shopline-product-image-size) · [Check your images — free](https://herofab.app/tools/image-size-checker) ## Photographing for an upright SHOPLINE image. - Hold the phone upright and photograph the product standing on its base, a bottle, a boot or a table lamp, so that it runs through a portrait frame from top to bottom. - Low, wide products such as a clutch or a pair of sunglasses sit small in an upright frame; photograph them straight on and weigh whether the square, used for the entire store, suits the range more. - Decide which view is to be the cover and photograph it first with the product complete; the first image uploaded to SHOPLINE becomes the cover shown in the product list and in collections. ## Product photos for SHOPLINE, answered. **Does Herofab deliver SHOPLINE's recommended two-by-three ratio?** No. Herofab's formats do not include two-by-three; the three-by-four portrait is the closest upright one. SHOPLINE also displays square images and images in their original ratio, and it advises a consistent ratio across all product images. A store can therefore run on three-by-four or on square throughout. The recommended ratio and its sizes are in the table on this page. **Which image becomes the cover on SHOPLINE?** The first image uploaded. It is shown in the product list and in collections, and dragging another image to the first position changes it. Upload the plainest whole view first: the product on a studio ground, centred, at the same angle for every product. Scenes on marble, wood or linen, or in a home setting, can follow in the later positions. **How many images can one SHOPLINE variant have?** SHOPLINE's Variants Multiple Images feature allows a limited number of images for a single variant, and bulk imports accept far more per product; both counts are in the table on this page. ALT text can be added to each product image, and in bulk imports text beyond a character limit is truncated. Herofab's Colour variants tool makes the images of further colours from one product photo. **How much does it cost?** 4 credits per image, plus one credit for 4K. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 5 images with this tool. 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