--- title: "Heureka product photos: clothing on a figure | Herofab" description: "A garment photographed on a hanger is shown worn by a studio model on white, the presentation Heureka.cz's fashion conditions prefer for clothing." url: https://herofab.app/tools/product-photos-for-heureka language: en updated: 2026-10-12 --- # Clothing for a Heureka feed, worn, not folded. Heureka.cz's fashion conditions say clothing should not be shown folded or hung but ideally on a figure, on a background that is ideally white, with an image in the matching colour for every colour variant. Virtual try-on dresses a studio model in a garment from a hanger photo and offers studio white as a background. [Start free](https://app.herofab.app/login?lang=en) · [Virtual try-on](https://herofab.app/tools/virtual-try-on) ![Model in the cream mohair jumper on a café terrace, three-quarter view](https://herofab.app/img/ex/mohair-ava-1100.webp) Made with Herofab · Virtual try-on ## What Heureka's feed rules say about fashion. 1. ### On a figure, ideally The fashion conditions want clothing shown not folded or hung but ideally on a figure. The hanger photo is the source, not the feed image: Virtual try-on shows the garment worn and is briefed to keep its fabric, buttons and print. A shoe image should show only the shoes, a job for Herofab's product studio on white and not for a try-on. 2. ### Every colour variant in its own colour Heureka.cz requires a quality image in the matching colour for every colour variant. Order one try-on for each colour from a photo of that colour, with the same model, pose and background, so that nothing but the colour changes from one variant to the next. Compare every image with the real garment in daylight before it enters the feed. 3. ### Blocked: watermark, logo, promotion Heureka blocks images that carry a watermark, a discount or bonus, a specific seller's logo or any highlight of the product's strengths, awards included. A Heureka Marketplace shop that sends watermarked images does not appear in the TOP position on the product card. On a plan or with a credit pack, try-on images come without a watermark. ## What Heureka asks for. Source: [Heureka — Jak správně posílat obrázky](https://sluzby.heureka.cz/napoveda/jak-spravne-posilat-obrazky/). Checked 27 September 2026. - **Size:** At least 20 × 50 or 50 × 20 pixels and 30 kB, with at least 175 × 175 pixels recommended; at most 4,096 × 4,096 pixels and 2,000 kB - **Formats:** JPEG and PNG are supported on both official pages; the XML feed specification also lists WebP and BMP, while the image help page says only .jpeg, .png and .jpg are currently supported - **Background:** Ideally white; the XML feed specification adds that an image should not have a transparent background - **Clothing and shoes:** Heureka.cz's fashion conditions require a quality image in the matching colour for every colour variant and recommend 160,000 pixels (about 400 × 400) or more; clothing should not be shown folded or hung but ideally on a figure, and a shoe image should show only the shoes - **Not allowed:** A watermark, a discount or bonus, a specific seller's logo, or any highlight of the product's strengths, awards included; such images are blocked - **Heureka Marketplace:** A shop in Heureka Marketplace that sends watermarked images does not appear in the TOP position on the product card, even with the best offer; it is shown only in the price comparison - **Feed:** The main image goes in IMGURL and further views, such as another angle or the whole package, in IMGURL\_ALTERNATIVE; a new image needs a new URL [Heureka product image requirements](https://herofab.app/guides/heureka-image-requirements) · [Check your images — free](https://herofab.app/tools/heureka-product-photo-checker) ## Photographing a garment for a Heureka feed image. - Photograph the garment unfolded, on a hanger or flat on a bed, with both sleeves and the hem showing; a part hidden in a fold cannot be added back faithfully when the model is dressed. - Take a separate photo of every colour variant in the same place and the same light, so that each variant's image starts from its own true colour. - Add a photo of the back where it carries a print or a fastening; front and back are delivered as one set, and the second view can go into the feed's field for alternative images. ## Product photos for Heureka, answered. **Is 4K the right setting for a Heureka feed?** 2K is the practical one. 2K and 4K output both stay within the maximum dimensions Heureka gives, but the feed also limits the weight of a file, and a 4K file can exceed that limit; the seller then compresses or resizes it before it goes into the feed. The size Heureka.cz recommends for fashion is well below 2K. Every limit is given in the table on this page. **Which background and file type does Heureka expect?** Heureka names white as the ideal background, and its feed specification adds that an image should not have a transparent background. JPEG and PNG are supported on both official pages; the feed specification also lists WebP and BMP, while the image help page says only .jpeg, .png and .jpg are currently supported. A try-on on studio white, downloaded as JPG, has no transparent area. **How does a replaced image reach Heureka?** Through a new address. The main image goes in the feed's IMGURL field and further views, such as another angle, in IMGURL\_ALTERNATIVE, and Heureka states that a new image needs a new URL. A try-on that has been made again is therefore hosted under a new file name and the feed is updated with it. Herofab delivers the file; hosting and the feed remain with the shop. **How much does it cost?** 5 credits per image, plus one credit for 4K. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 4 images with this tool. 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