--- title: "AliExpress product photos: the white image | Herofab" description: "From a phone photo, Herofab delivers a product alone on white, square, for the white-background marketing image AliExpress describes for local goods." url: https://herofab.app/tools/product-photos-for-aliexpress language: en updated: 2026-10-12 --- # The AliExpress white image, square and free of text. For goods released by local merchants, AliExpress asks for six main images and two marketing images, one of them square on a white background and one upright in a scene. Herofab's packshot studio makes the white one from a phone photo: the product alone on a white studio background, evenly lit, with nothing written over it. [Start free](https://app.herofab.app/login?lang=en) · [Packshot studio](https://herofab.app/tools/packshot-studio) ![The brown leather tote alone on a white studio background, front view](https://herofab.app/img/ex/tote-packshot-1100.webp) Made with Herofab · Packshot studio ## What AliExpress writes about a local listing's images. 1. ### Two marketing images, two grounds AliExpress describes two marketing images: a square one on pure white or fully transparent, and a three-by-four scene image on a solid colour or a real scene. Packshot studio delivers the first and product studio the second, each above the minimum for its shape in 2K. Compare the white ground with the pure white AliExpress names. 2. ### No text, logo, watermark or border Marketing images should include no text, brand logos, watermarks or borders. Images should carry no redundant elements such as random ads or excessive decorations, and pieced-together images are to be avoided. A packshot shows the product once, with nothing laid over it; on a plan or a credit pack, Herofab adds no watermark or text. 3. ### Images that agree with the title Main images must align with the title and the goods details; AliExpress's example is that no batteries are shown when none are included. Packshot studio is briefed to use only the product and to keep its shape, colours, labels and hardware. Any cut-out effect must appear natural, AliExpress adds, so study the outline at full size. ## What AliExpress asks for. Source: [AliExpress Rules Center — General Requirements for Releasing Local Goods on AliExpress](https://rule.aliexpress.com/rule-channels/49971998/206428683). Checked 12 October 2026. - **Number:** Six main images, including at least one each for goods display, functional selling points or size, and SKU, plus two marketing images - **Aspect ratio:** 1:1 at 800 × 800 pixels or more, or 3:4 at 750 × 1,000 pixels or more; all images must keep the same aspect ratio - **Formats:** JPG, JPEG or PNG - **File size:** Within 5 MB per image - **Main image:** Main images must align with the title and goods details; for instance, if batteries are not included, no batteries are shown in the main images - **Background:** The white-background marketing image has a pure white or fully transparent background, at no less than 800 × 800 pixels and 1:1; the scene image has a solid colour or real scene background, at no less than 750 × 1,000 pixels and 3:4 - **Not allowed:** Marketing images should not include text, brand logos, watermarks or any type of border; images should not carry redundant elements such as random ads or excessive decorations, and pieced-together images are to be avoided - **Retouching:** Any cut-out or Photoshop effects must appear natural - **Model photos:** The front of the goods should be fully displayed; if a human face is included, authorisation for portrait rights and advertising images is needed - **Description images:** All images within the detailed description must feature English captions - **Who it applies to:** Goods released by local merchants on AliExpress; the requirements carry a release date of 31 December 2024 [AliExpress product image requirements](https://herofab.app/guides/aliexpress-product-image-size) · [Check your images — free](https://herofab.app/tools/image-size-checker) ## Photographing goods for an AliExpress white image. - Photograph only what the buyer receives: an accessory that is not included, a battery or a cable for instance, stays out of the picture, because the main images have to match the goods details. - Turn the front of the goods towards the camera and keep the whole item inside the photo; what the photo leaves out cannot be restored faithfully afterwards. - Take one sharp source photo for every SKU, each from the same position, since the six main images include at least one for the SKU. ## Product photos for AliExpress, answered. **Should the file for AliExpress be the PNG or the JPG?** AliExpress takes JPG, JPEG or PNG and limits the weight of each image. Herofab offers a PNG and a JPG download; as a PNG, a 2K image can weigh more than AliExpress allows, so the JPG download is the safer file. The weight limit and the minimum sizes for the square and the three-by-four shape are listed in the table on this page. **Do these AliExpress image rules apply to every seller?** The rows on this page come from AliExpress's general requirements for goods released by local merchants; other sellers read the rules for their own account first. The list asks for six main images, among them at least one each for goods display, for functional selling points or size, and for the SKU, plus two marketing images, and wants all images kept in the same aspect ratio. **Can a person appear in an AliExpress product image?** AliExpress's row on model photos asks that the front of the goods is fully displayed and that, where a human face is included, authorisation for portrait rights and advertising images is held. Packshots show no people. Herofab's on-model images use synthetic models, not photographed people; what AliExpress asks for in that case is for the seller to confirm with AliExpress. **How much does it cost?** 4 credits per image, plus one credit for 4K. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 5 images with this tool. [Packshot studio](https://herofab.app/tools/packshot-studio) · [Product studio](https://herofab.app/tools/product-photography) · [Main image](https://herofab.app/glossary/main-image) · [Pure white background](https://herofab.app/glossary/pure-white-background) · [Packshot](https://herofab.app/glossary/packshot) Examples by product [Product photos for Newegg](https://herofab.app/tools/product-photos-for-newegg) · [Product photos for Fruugo](https://herofab.app/tools/product-photos-for-fruugo) · [Product photos for OnBuy](https://herofab.app/tools/product-photos-for-onbuy) · [Product photos for Trade Me](https://herofab.app/tools/product-photos-for-trade-me) · [Product photos for Etsy](https://herofab.app/tools/product-photos-for-etsy) · [Product photos for Shopify](https://herofab.app/tools/product-photos-for-shopify) · [Product photos for Faire](https://herofab.app/tools/product-photos-for-faire) · [Product photos for Squarespace](https://herofab.app/tools/product-photos-for-squarespace)