--- title: "AI packshots on white from a phone photo | Herofab" description: "Upload a phone photo of a bag, a watch, shoes or jewelry. Herofab delivers a packshot on white, the product alone and evenly lit, briefed to keep every detail." url: https://herofab.app/tools/packshot-studio language: en updated: 2026-09-30 --- # Packshots on white, from a phone photo. A packshot is the product alone on a plain background — the main image on most marketplaces. Upload the product as you photographed it, on a table, on a door or in its box; Herofab delivers it on a white studio background, evenly lit, and is briefed to keep the shape, the colour, the material and every logo, label and stitch. **4** · credits per image · 4K +1 ![Black-dial watch with a mesh strap on white, three-quarter view](https://herofab.app/img/ex/watch-packshot-1100.webp) Made with Herofab · Packshot studio ## The inputs behind a real result. One photo of a leather tote hanging on a door and the white studio preset: the two inputs behind this packshot, nothing retouched by hand. 1. ![](https://herofab.app/img/ex/tote-in-800.webp) Upload a photo · On a door 2. Studio white · 1 of 9 Pick a scene · Studio white 3. ![Brown leather tote on a white studio background, front view with a soft shadow](https://herofab.app/img/ex/tote-packshot-1100.webp) Herofab Result · 4 credits per image · 4K +1 Made with Product studio — choose the product type, and the frame follows it. [Open the tool →](https://herofab.app/tools/product-photography) ## Real results, by product type. Made with this tool from the photo beside it. - ![A pair of cream leather pumps on white](https://herofab.app/img/ex/heels-packshot-1100.webp) ![](https://herofab.app/img/ex/heels-white-in-800.webp) Heels - ![A pair of gold drop earrings on white](https://herofab.app/img/ex/drops-packshot-1100.webp) ![](https://herofab.app/img/ex/drops-in-800.webp) Earrings ## A frame for each piece. Every packshot shows the product once, centred and filling most of the frame, with no people, hands or mannequins. Choose the view: - **Front:** Straight on, the way a main image usually shows a bag, a box or a bottle. - **Three-quarter:** Turned slightly and seen from a little above, so shape and depth read at a glance. - **Side:** In profile — the usual view for shoes. - **Top-down:** Laid flat and seen from directly above, for caps, wallets and small accessories. ## What you can set. Every option below is part of the Herofab studio. - **Products:** Bags, shoes, watches, jewelry, eyewear, headwear, cosmetics, home goods and more - **Backgrounds:** Studio white, grey or beige — or marble, wood, linen, a podium, outdoors, a home setting or your own image - **Shadow:** A soft contact shadow, no shadow, or a reflection - **Kept:** Briefed to keep the shape, proportions, colours, materials and every logo, label and hardware detail - **Pure white:** Sized for Amazon, the background is brought to pure white (RGB 255, 255, 255) - **Formats:** 1:1, 4:5, 3:4, 9:16 or 16:9 · 2K or 4K - **Marketplace sizing:** 20 marketplace sizes at download, without cropping or extra credits ## Packshot studio, answered. **What is a packshot?** A photo of the product alone on a plain background, usually white, with no model and no props. Zalando requires packshots on white #FFFFFF, and most marketplaces use one as the main image. **What photo of the product do I need?** A sharp photo in which the whole product is visible. A table, a hand, a box or a price tag in the photo is not a problem: the tool is briefed to use only the product itself. **Can I make packshots of clothing?** Yes — with Ghost mannequin, which shows a garment on white without a model, the packshot format for clothing. **Is the background pure white?** The white studio background is a clean, evenly lit white. When you size the image for Amazon, the background is brought to pure white, RGB 255, 255, 255. **How much does it cost?** 4 credits per image, plus one credit for 4K. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 5 images with this tool. Related [Product studio](https://herofab.app/tools/product-photography) · [Remove background](https://herofab.app/tools/background-remover) · [Ghost mannequin](https://herofab.app/tools/ghost-mannequin) · [Jewelry studio](https://herofab.app/tools/jewelry-studio) · [Eyewear studio](https://herofab.app/tools/eyewear-studio) · [How to photograph jewelry and accessories for AI](https://herofab.app/guides/how-to-photograph-jewelry-and-accessories-for-ai) · [Accessories](https://herofab.app/guides/fashion-accessories-image-requirements) · [All tools](https://herofab.app/tools/) Source photos: [Ugluk Potroshitel](https://unsplash.com/photos/brown-leather-handbag-on-white-table-XwjrPFW7xw0) (Unsplash License) · [Olga Kovalski](https://unsplash.com/photos/a-watch-sitting-on-top-of-a-white-cloth-JMljwG1tPM4) (Unsplash License) · [Emily Pottiger](https://unsplash.com/photos/white-textured-high-heeled-pumps-Zx76sbAndc0) (Unsplash License) · [Diego Castañeda](https://unsplash.com/photos/a-pair-of-gold-earrings-sitting-on-top-of-a-white-surface-6O2lV5p8as0) (Unsplash License)