---
title: "Heureka main image checker — free, in your browser | Herofab"
description: "Check a product photo against Heureka's main-image rules: background colour. Free, in your browser; nothing is uploaded."
url: https://herofab.app/tools/heureka-product-photo-checker
language: en
updated: 2026-09-30
---

# Check your photo against Heureka's rules.

Heureka sets rules for the main image that can be measured from the photo: background colour. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded.

![The brown leather tote alone on a white studio background, front view](https://herofab.app/img/ex/tote-packshot-1100.webp)

Made with Herofab · Packshot studio

## Choose a marketplace and a photo.

Rules come from each marketplace's own help pages, summarised in the [guides](https://herofab.app/guides/) (checked 27 September 2026). Size, file size and format are checked as well.

## What Heureka asks for.

Source: [Heureka — Jak správně posílat obrázky](https://sluzby.heureka.cz/napoveda/jak-spravne-posilat-obrazky/) · checked 27 September 2026

- **Main image:** White background (recommended)
- **Size:** At least 20 × 50 or 50 × 20 pixels and 30 kB, with at least 175 × 175 pixels recommended; at most 4,096 × 4,096 pixels and 2,000 kB
- **Formats:** JPEG and PNG are supported on both official pages; the XML feed specification also lists WebP and BMP, while the image help page says only .jpeg, .png and .jpg are currently supported
- **Background:** Ideally white; the XML feed specification adds that an image should not have a transparent background
- **Clothing and shoes:** Heureka.cz's fashion conditions require a quality image in the matching colour for every colour variant and recommend 160,000 pixels (about 400 × 400) or more; clothing should not be shown folded or hung but ideally on a figure, and a shoe image should show only the shoes
- **Not allowed:** A watermark, a discount or bonus, a specific seller's logo, or any highlight of the product's strengths, awards included; such images are blocked
- **Heureka Marketplace:** A shop in Heureka Marketplace that sends watermarked images does not appear in the TOP position on the product card, even with the best offer; it is shown only in the price comparison
- **Feed:** The main image goes in IMGURL and further views, such as another angle or the whole package, in IMGURL\_ALTERNATIVE; a new image needs a new URL

[Heureka image guide](https://herofab.app/guides/heureka-image-requirements) · [Product photo checker](https://herofab.app/tools/product-photo-checker)

## How each rule is measured.

- **Background colour:** The background colour is the median of a thin band along all four edges. A pure-white rule passes only when that band is RGB 255, 255, 255; near-white values such as 253 are reported with their exact colour.
- **Scene photos:** Room and lifestyle photos have no plain background to measure against, so fill, edges and shadow are marked as not measured rather than guessed.

## Checkers by marketplace.

[Amazon](https://herofab.app/tools/amazon-product-photo-checker) · [Google Shopping](https://herofab.app/tools/google-shopping-product-photo-checker) · [Zalando](https://herofab.app/tools/zalando-product-photo-checker) · [Walmart](https://herofab.app/tools/walmart-product-photo-checker) · [Etsy](https://herofab.app/tools/etsy-product-photo-checker) · [TikTok Shop](https://herofab.app/tools/tiktok-shop-product-photo-checker) · [Kaufland](https://herofab.app/tools/kaufland-product-photo-checker) · [OTTO](https://herofab.app/tools/otto-product-photo-checker) · [Galaxus](https://herofab.app/tools/galaxus-product-photo-checker) · [Mercado Livre](https://herofab.app/tools/mercado-livre-product-photo-checker) · [Faire](https://herofab.app/tools/faire-product-photo-checker) · [Shopee](https://herofab.app/tools/shopee-product-photo-checker) · [Allegro](https://herofab.app/tools/allegro-product-photo-checker) · [Hood.de](https://herofab.app/tools/hood-de-product-photo-checker) · [CDON](https://herofab.app/tools/cdon-product-photo-checker) · [Fyndiq](https://herofab.app/tools/fyndiq-product-photo-checker) · [Cdiscount](https://herofab.app/tools/cdiscount-product-photo-checker) · [Ricardo](https://herofab.app/tools/ricardo-product-photo-checker) · [GLAMI](https://herofab.app/tools/glami-product-photo-checker) · [Best Buy Canada](https://herofab.app/tools/best-buy-canada-product-photo-checker)

## Heureka main images, answered.

**What background does Heureka require for the main image?**

White background (recommended). The checker reads the background from the edges of the photo and reports its exact RGB value.

**What size should Heureka product images be?**

Heureka feed images: at least 20 × 50 px and 30 kB, 175 × 175 px recommended, at most 4,096 × 4,096 px and 2,000 kB; ideally white, not transparent.

**Where do these figures come from?**

From Heureka — Jak správně posílat obrázky, read on 27 September 2026. Marketplaces update their rules; the [official page](https://sluzby.heureka.cz/napoveda/jak-spravne-posilat-obrazky/) is the final reference.

**Is my image uploaded?**

No. The file is read and processed inside your browser; nothing is sent to a server.
