--- title: "Facebook & Instagram Shop main image checker | Herofab" description: "Check a product photo against Facebook & Instagram Shop's main-image rules: background colour and cut-off edges. Free, in your browser; nothing is uploaded." url: https://herofab.app/tools/facebook-instagram-shop-product-photo-checker language: en updated: 2026-10-12 --- # Check your photo against Facebook & Instagram Shop's rules. Facebook & Instagram Shop sets rules for the main image that can be measured from the photo: background colour and cut-off edges. Drop a photo to see which ones it meets. It runs in your browser; nothing is uploaded. ![The brown leather tote alone on a white studio background, front view](https://herofab.app/img/ex/tote-packshot-1100.webp) Made with Herofab · Packshot studio ## Choose a marketplace and a photo. Rules come from each marketplace's own help pages, summarised in the [guides](https://herofab.app/guides/) (checked 11 October 2026). Size, file size and format are checked as well. ## What Facebook & Instagram Shop asks for. Source: [Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager](https://www.facebook.com/business/help/686259348512056) · checked 11 October 2026 - **Main image:** White background (recommended) - **Main image:** The whole product in frame, nothing cut off (recommended) - **Size:** At least 500 × 500 pixels; in Shops on Facebook and Instagram images are displayed square (1:1), and 1,024 × 1,024 pixels is recommended - **Formats:** JPEG or PNG; Meta suggests JPEG over PNG where possible - **File size:** 8 MB maximum - **Number:** At least one image per product, and 4 or more are recommended; Meta's catalogue help page allows up to 20 additional image links, its developer reference up to 50 - **Main image:** Clear, and showing the entire product - **Background:** Meta recommends product images with a white backdrop; lifestyle images, such as people using or wearing the product, may be included - **Not allowed:** Text that overlays the product, calls to action, promo codes, watermarks or time-sensitive information such as temporary price drops; offensive content such as nudity, explicit language or violence - **Consistency:** All images in the same aspect ratio, 1:1 or 4:5, to prevent automatic adjustments [Facebook & Instagram Shop image guide](https://herofab.app/guides/facebook-instagram-shops-image-requirements) · [Product photo checker](https://herofab.app/tools/product-photo-checker) · [Facebook & Instagram Shop image resizer](https://herofab.app/tools/facebook-instagram-shop-image-resizer) ## How each rule is measured. - **Background colour:** The background colour is the median of a thin band along all four edges. A pure-white rule passes only when that band is RGB 255, 255, 255; near-white values such as 253 are reported with their exact colour. - **Cut-off edges:** A product whose outline reaches the edge of the frame is reported as cut off, together with the edges it touches. - **Scene photos:** Room and lifestyle photos have no plain background to measure against, so fill, edges and shadow are marked as not measured rather than guessed. ## Checkers by marketplace. [Amazon](https://herofab.app/tools/amazon-product-photo-checker) · [Google Shopping](https://herofab.app/tools/google-shopping-product-photo-checker) · [Zalando](https://herofab.app/tools/zalando-product-photo-checker) · [Walmart](https://herofab.app/tools/walmart-product-photo-checker) · [Etsy](https://herofab.app/tools/etsy-product-photo-checker) · [TikTok Shop](https://herofab.app/tools/tiktok-shop-product-photo-checker) · [Kaufland](https://herofab.app/tools/kaufland-product-photo-checker) · [OTTO](https://herofab.app/tools/otto-product-photo-checker) · [Galaxus](https://herofab.app/tools/galaxus-product-photo-checker) · [Mercado Livre](https://herofab.app/tools/mercado-livre-product-photo-checker) · [Faire](https://herofab.app/tools/faire-product-photo-checker) · [Shopee](https://herofab.app/tools/shopee-product-photo-checker) · [Allegro](https://herofab.app/tools/allegro-product-photo-checker) · [Hood.de](https://herofab.app/tools/hood-de-product-photo-checker) · [CDON](https://herofab.app/tools/cdon-product-photo-checker) · [Fyndiq](https://herofab.app/tools/fyndiq-product-photo-checker) · [Cdiscount](https://herofab.app/tools/cdiscount-product-photo-checker) · [Ricardo](https://herofab.app/tools/ricardo-product-photo-checker) · [Heureka](https://herofab.app/tools/heureka-product-photo-checker) · [GLAMI](https://herofab.app/tools/glami-product-photo-checker) · [Best Buy Canada](https://herofab.app/tools/best-buy-canada-product-photo-checker) · [Miinto](https://herofab.app/tools/miinto-product-photo-checker) · [Vinted](https://herofab.app/tools/vinted-product-photo-checker) · [Vestiaire Collective](https://herofab.app/tools/vestiaire-collective-product-photo-checker) · [Tokopedia](https://herofab.app/tools/tokopedia-product-photo-checker) · [Tiki](https://herofab.app/tools/tiki-product-photo-checker) · [Coupang](https://herofab.app/tools/coupang-product-photo-checker) ## Facebook & Instagram Shop main images, answered. **What background does Facebook & Instagram Shop require for the main image?** White background (recommended). The checker reads the background from the edges of the photo and reports its exact RGB value. **Can the product touch the edge of the frame on Facebook & Instagram Shop?** The whole product in frame, nothing cut off (recommended). A photo in which the product reaches the edge is reported as cut off. **Where do these figures come from?** From Meta Business Help Center — Product Image Specifications For Catalogs; Product Data Specifications for Catalogs in Commerce Manager, read on 11 October 2026. Marketplaces update their rules; the [official page](https://www.facebook.com/business/help/686259348512056) is the final reference. **Is my image uploaded?** No. The file is read and processed inside your browser; nothing is sent to a server.