--- title: "AI image generator built around your product | Herofab" description: "Describe a scene and Herofab builds it around your product photo — guided by up to two reference images if you like, in up to four variants at once." url: https://herofab.app/tools/ai-image-generator language: en updated: 2026-09-30 --- # The scene you describe, with your product in it. Canvas starts from your product photo and a written brief. Herofab builds the scene you describe around the product — guided, if you like, by a reference for the setting or the style — and is briefed to keep the product as photographed. **5** · credits per image · 4K +1 ![The brown leather handbag on a white marble vanity beside eucalyptus in morning light](https://herofab.app/img/ex/handbag-marble-1100.webp) Made with Herofab · Canvas 1. ### Upload the product A clear product photo is required: Canvas builds images around a product, not from text alone. 2. ### Write the brief Describe the scene, the light and the mood. Add up to two reference images for the setting or the style. 3. ### Receive the images Choose one to four variants; each is charged as one image. Delivered in 2K, or 4K for one extra credit. ## Real results, by product type. Made with this tool from the photo beside it. ![](https://herofab.app/img/ex/watch-in-800.webp) **Source photo** · Plain product photo · “on a dark walnut desk next to a leather notebook and a fountain pen, warm lamp light” ![The mesh-strap watch on a walnut desk beside a leather notebook and a fountain pen](https://herofab.app/img/ex/watch-desk-1100.webp) ![](https://herofab.app/img/ex/heels-white-in-800.webp) **Source photo** · Plain product photo · “worn by a woman walking on a cobblestone street at golden hour, framed from the knees down” ![The white pumps worn on a cobblestone street at golden hour, framed from the knees down](https://herofab.app/img/ex/heels-street-1100.webp) Source photos: [personalgraphic.com](https://unsplash.com/photos/a-brown-leather-handbag-on-a-white-background-IFlg3kFbR0E) (Unsplash License) · [Olga Kovalski](https://unsplash.com/photos/a-watch-sitting-on-top-of-a-white-cloth-JMljwG1tPM4) (Unsplash License) · [Emily Pottiger](https://unsplash.com/photos/white-textured-high-heeled-pumps-Zx76sbAndc0) (Unsplash License) ## What you can set. Every option below is part of the Herofab studio. - **Inputs:** A product photo (required) and up to two reference images for the setting or the style (optional) - **Brief:** Required, 10 to 500 characters - **People:** Product only, or with people — always fictional adults, labelled as AI-generated people in the file - **Variants:** One to four per request, each charged as one image - **Formats:** 1:1, 4:5, 3:4, 9:16 or 16:9 · 2K or 4K - **Marketplace sizing:** 20 marketplace sizes at download, without cropping or extra credits ## Canvas, answered. **Can Canvas make an image without a product photo?** No. Canvas is made for product images: a product photo is required, and the brief describes what surrounds the product. **What can a brief not ask for?** Briefs that ask for nudity, minors, violence or hate, for a celebrity or another real person by name, or for an imitation of a brand's logo are refused with the reason shown, and no credits are charged. **How are the reference images used?** A reference shows the setting or the style to follow — a place, a palette, a kind of light. The product is briefed to come from your product photo only, not from the references. **How much does it cost?** 5 credits per image, plus one credit for 4K. The cost is shown before you generate, and if a job fails the credits are returned. The 20 free credits at sign-up cover 4 images with this tool. Related tools [Product studio](https://herofab.app/tools/product-photography) · [Ad creative](https://herofab.app/tools/ad-creative) · [Extend frame](https://herofab.app/tools/extend-image) · [All tools](https://herofab.app/tools/)