--- title: "Taboola image size and specs (2026) | Herofab" description: "Taboola ad images: 1,200 × 674 pixels recommended, 400 × 350 minimum, 16:9 preferred, JPEG preferred, 5 MB maximum per image file." url: https://herofab.app/guides/taboola-ad-image-size language: en updated: 2026-10-12 --- # Taboola image specs Taboola ad images: 1,200 × 674 pixels recommended, 400 × 350 minimum, 16:9 preferred, JPEG preferred, 5 MB maximum per image file. ![The black bomber jacket as a ghost mannequin on white, its patterned lining visible](https://herofab.app/img/ex/bomber-ghost-1100.webp) Made with Herofab · Ghost mannequin ## All Taboola image requirements Source: [Realize (Taboola) Advertiser Help Center — Video, Title and Thumbnail Best Practices; Title, Thumbnail and Branding Text Policies; Declare AI-generated content in your ads; Carousel Ads; Motion Ads; Vertical / Display Ads](https://realize.com/help/en/articles/8964660-video-title-and-thumbnail-best-practices). Checked 12 October 2026. [Read again · 12 October 2026](https://herofab.app/guides/marketplace-image-rule-changes) - **Size:** 1,200 × 674 pixels is the best-practice recommendation; the minimum is 400 × 350 pixels, and smaller images serve in fewer placements - **Aspect ratio:** 16:9 preferred, with 4:3 and 1:1 also listed; the ad preview shows 16:9, 6:5, 2:1, 1:1 and 1.91:1 crops - **Formats:** JPEG, BMP, PNG, WBMP and GIF are accepted; JPEG is preferred - **File size:** 5 MB maximum per image file - **Cropping:** Images are cropped automatically unless the crop is adjusted manually, which Taboola recommends; choose an image with a single clear point of focus and a relatively plain background - **Text on images:** Avoid images that include brand logos or layers of text; they may not crop well and can end up off-centre - **Not allowed:** Thumbnails must not be misleading, show before/after photos, be of poor quality or very low resolution, or feature celebrities or politicians for a product or service without documented permission - **Carousel:** 3 to 5 cards per carousel ad; 1,200 × 627 pixel images are the best practice on desktop and mobile - **AI images:** Tick the AI content box when an image was created or substantially edited with generative AI; an AI label is shown in markets that require disclosure, and AI likenesses of real, identifiable people are not permitted [Check your images — free](https://herofab.app/tools/image-size-checker) ## What Taboola asks for, covered. Taboola's best-practice size is 1,200 × 674 pixels at 16:9, and an image file can be 5 MB at most. Herofab's ad creative tool delivers a 16:9 banner at 2,048 × 1,152 pixels, above that size; a 2K PNG can exceed 5 MB, so the JPG download is the safer file. Taboola advises against brand logos and layers of text in the image and for a single clear point of focus on a relatively plain background, so a product image without added text crops better. Herofab images are AI-generated: Taboola asks advertisers to tick the AI content box for an image created with generative AI. ### Above 1,200 × 674 The 16:9 ad banner is 2,048 × 1,152 pixels, above the size Taboola recommends. ### JPG under 5 MB A 2K PNG can exceed Taboola's 5 MB limit; the JPG download is the safer file. ### Declare AI content Herofab images are AI-generated; Taboola asks for the AI content box to be ticked for an image created with generative AI. [Start free](https://app.herofab.app/login?lang=en) ## Taboola, answered. **What image size is right for Taboola?** Taboola ad images: 1,200 × 674 pixels recommended, 400 × 350 minimum, 16:9 preferred, JPEG preferred, 5 MB maximum per image file. **Which image formats can be used for Taboola?** JPEG, BMP, PNG, WBMP and GIF are accepted; JPEG is preferred. Source: Realize (Taboola) Advertiser Help Center — Video, Title and Thumbnail Best Practices; Title, Thumbnail and Branding Text Policies; Declare AI-generated content in your ads; Carousel Ads; Motion Ads; Vertical / Display Ads, checked 12 October 2026. **How large can an image file be for Taboola?** 5 MB maximum per image file. Source: Realize (Taboola) Advertiser Help Center — Video, Title and Thumbnail Best Practices; Title, Thumbnail and Branding Text Policies; Declare AI-generated content in your ads; Carousel Ads; Motion Ads; Vertical / Display Ads, checked 12 October 2026. **What is not allowed in images for Taboola?** Thumbnails must not be misleading, show before/after photos, be of poor quality or very low resolution, or feature celebrities or politicians for a product or service without documented permission. Source: Realize (Taboola) Advertiser Help Center — Video, Title and Thumbnail Best Practices; Title, Thumbnail and Branding Text Policies; Declare AI-generated content in your ads; Carousel Ads; Motion Ads; Vertical / Display Ads, checked 12 October 2026. **What are the rules for AI-generated images in Taboola?** Tick the AI content box when an image was created or substantially edited with generative AI; an AI label is shown in markets that require disclosure, and AI likenesses of real, identifiable people are not permitted. Source: Realize (Taboola) Advertiser Help Center — Video, Title and Thumbnail Best Practices; Title, Thumbnail and Branding Text Policies; Declare AI-generated content in your ads; Carousel Ads; Motion Ads; Vertical / Display Ads, checked 12 October 2026. **Can I check my images before uploading?** Yes. The free [image size checker](https://herofab.app/tools/image-size-checker) reads each file in your browser and tests it against these rules; the image is not uploaded. **Where do these figures come from?** From Realize (Taboola) Advertiser Help Center — Video, Title and Thumbnail Best Practices; Title, Thumbnail and Branding Text Policies; Declare AI-generated content in your ads; Carousel Ads; Motion Ads; Vertical / Display Ads, read on 12 October 2026. Platforms update their specs; the [official page](https://realize.com/help/en/articles/8964660-video-title-and-thumbnail-best-practices) is the final reference. [Ad creative](https://herofab.app/tools/ad-creative) · [Product studio](https://herofab.app/tools/product-photography) · [Taboola image compressor](https://herofab.app/tools/taboola-image-compressor) · [All guides](https://herofab.app/guides/)